"Digital Marketing and Communications Associate"

Job Details

Position Purpose:
The Digital Marketing and Communications Associate supports learning by strengthening the university’s reputation, financial support, and sustainability through the day-today management and execution of Aurora University’s digital communications and online presence. The role contributes to the development and delivery of website, blog, and social media content that is accurate, engaging, and aligned with university standards. In collaboration with the Director of Digital Content and the Marketing Communications team, the Associate helps plan, create, and monitor digital communications while tracking performance and staying current with emerging trends in higher education marketing.

Core Competencies:

1. Represents Aurora University in the most positive manner with prospective, former and current students, clients, suppliers and the community we serve. Interacts effectively with a diverse group of faculty, staff, students and other customers of our service, learns and uses operating practices of the department and Aurora University.
2. Upholds the Mission Statement: At Aurora University, our singular goal is to empower students to achieve lasting personal and professional success. We do this by being an inclusive community dedicated to the transformative power of learning. As a teaching-centered institution, we encourage undergraduate and graduate students to discover what it takes to build meaningful and purposeful lives.
3. Handles all information with tact and discretion and recognizes the confidential nature of university business.
4. Supports learning through performance of essential job functions and performing other duties and functions as necessary or as assigned, including voluntary participation in university committees, activities and events.

Essential Job Functions:

• Create, update, and maintain website content in support of the Marketing Communications web development and content team.
• Assist with planning, creating, scheduling, and monitoring social media content across university platforms.
• Research, write, and edit content for the university blog, website, and other digital communications, as well as print pieces as-needed.
• Monitor the social media activity of university-affiliated accounts and track media mentions of the university.
• Gather, measure, and summarize basic analytics for website, blog, and social media performance.
• Support content consistency by proofreading and fact-checking for accuracy, accessibility, and alignment with university brand and editorial standards.
• Stay current on digital content trends and best practices in higher education marketing and communications.
• Perform other duties as assigned.

Essential Job Requirements:
Education:

• Bachelor’s degree in communications, marketing, journalism, English, public relations, or related field required.

Experience:

• One to two years of relevant internship or work experience in digital content, communications, or marketing preferred.

Special Requirements:

• A valid driver's license and driving record which meets institutional requirements is required.
• May require travel to off-site locations.

Skills:

• Knowledge of content management systems, social media platforms, and Adobe.
• Strong writing and editing skills; familiarity with AP Style a plus.
• Basic proficiency with Adobe Creative Suite and social media management tools.
• Excellent organizational, prioritization, and detail-oriented abilities; quick learner.
• Ability to work both independently and collaboratively as part of a team.

Physical Requirements:

• Ability to work with a computer for long periods of the day.
• Ability to attend off-campus meetings.
• Office setting, standing, walking, sitting.

Work Hours:

• Expected equivalent of 40 hours per week, but days/hours may vary as needed. Hybrid or work from home employment will be considered if candidate can demonstrate ability to fulfill this role effectively off-site.

The anticipated pay rate for this position is $40,000-$50,000 per year. This compensation is subject to change at the sole discretion of the university, based on institutional needs.