"Digital Marketing & Communications Manager"

Job Description

The College of Architecture, Arts, and Design (AAD) is seeking a digital marketing & communications manager to lead the execution of a cohesive digital strategy across the college’s communications channels. This individual will be a member of the college’s marketing and communications team, charged with telling the story of the college and elevating the work of students, faculty, and staff while engaging a wide spectrum of audiences.

The digital marketing & communications manager will lead efforts within the college to design and maintain a consistent and inspiring online presence that is informed by strategic priorities and elevates ongoing work and activities across websites, social media platforms, emails and newsletters, and other digital content. This position will be responsible for the creation, coordination, and implementation of website design and content within the university’s content management system, tracking analytics to inform strategy. The digital marketing & communications manager will also work to create and curate engaging content for social media platforms that champions student learning, faculty research, and the Virginia Tech brand. Additionally, this individual will serve in an advisory role to train and support other digital platform users across the college to maintain best practices and implement new knowledge and tools.

The ideal candidate will have professional experience working with website content management systems and social media platforms within a marketing and communications framework. An ability to assist with content creation (copywriting, photography, and videography) is also required. The digital marketing & communications manager should be a self-starter who can work independently, multitask, and navigate multiple deadline-driven projects simultaneously.

The digital marketing & communications manager reports to the director of marketing and communications and is a member of the AAD advancement team. As such, the individual’s efforts will be strategically aligned to support the goals and priorities of the college and university and must follow established brand guidelines, university policies and procedures, and accessibility standards.

Required Qualifications

• Bachelor’s degree in information technology, computer science, marketing, media, communications, or related field or related professional experience coupled with a bachelor's degree.
• Demonstrated experience in developing and executing digital content and design strategies to achieve specific goals for targeted audiences.
• Demonstrated experience in developing and managing websites within an enterprise CMS.
• Demonstrated experience managing multiple social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and/or X.
• Demonstrated knowledge and experience utilizing Google Analytics and social media metrics to improve user experience, reach, and engagement.
• Demonstrated excellence in written communication skills, including digital copywriting.
• Demonstrated experience in project management to meet deadlines and manage multiple projects simultaneously.

Preferred Qualifications

• Experience working in and knowledge of a higher education institution or environment, institutional marketing, or advancement.
• Proficiency in Adobe Ensemble.
• Demonstrated experience utilizing existing templates and components within a CMS, as well as developing custom components and a working knowledge of HTML and CSS.
• Demonstrated proficiency working with a CRM such as BBIS, Slate, Salesforce, or Hobson’s Connect.
• Demonstrated experience working with and improving website SEO.
• Demonstrated proficiency in Adobe Creative Suite.
• Demonstrated experience in taking and editing photos and videos.
• Knowledge of Virginia Tech or other institutional branding and brand elements.
• Demonstrated experience using Wrike or other project management tool.

Application Materials

For full consideration, interested candidates are required to submit the following:

• Updated resume
• Cover letter that articulates how their background and experience aligns with the qualifications for the position
• Name and contact information for three professional references
• a PDF or other document that lists websites and social media sites they have managed and created content for; this should include specific information such as name, URL (if website) or name/handle if social media, specific dates, and their role (manager, content creator, moderator, etc.)
• Examples of digital campaigns they have created and executed across multiple platforms (web, social media, and/or email)

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

Salary range is $65,000 - $70,000 per year

Hours per week

40+, evenings & weekends as needed

Review Date

January 26, 2026

Additional Information

The successful candidate will be required to have a criminal conviction check. This position is eligible for a hybrid work arrangement of no more than two days of remote work per week following a fully onsite onboarding period to support successful training and transition.