Digital Marketing Coordinator - Physical Medicine & Rehabilitation - JR009817

Digital Marketing Coordinator - Physical Medicine & Rehabilitation

Department:
SOM KC Physical Medicine and Rehabilitation
Physical Medicine and Rehabilitation

Position Title:
Digital Marketing Coordinator - Physical Medicine & Rehabilitation

Job Family Group:
Professional Staff

Job Description Summary:
The Digital Marketing Coordinator is responsible for working collaboratively to implement social media strategy as developed by the Department leadership. Coordinator provides overall support of the social media platforms to include design and functionality, content development, technology support and customer relationship management.

Job Duties

• Collaborate with School and System marketing and communications teams to implement design and content updates across Department of School of Medicine websites, ensuring high standards for accuracy, quality, and timeliness.
• Maintain and regularly audit website content to ensure information remains current and accurate.
• Design and develop new web pages as needed, adhering to established system graphic, editorial, and web standards.
• Evaluate and recommend external links to enhance website relevance and user experience.
• Manage and prioritize project requests from departments and multidisciplinary care centers, tracking progress and outcomes.
• Coordinate meetings with stakeholders across campus to gather and refine website content.
• Partner with marketing staff to support promotional initiatives that drive website traffic, including consumer and physician direct mail campaigns.
• Develop and produce monthly e-newsletters, including content coordination, design, and HTML coding for email campaigns (e.g., newsletters, confirmations, reminders, and follow-ups).
• Coordinate the collection of email distribution lists and manage audience data in collaboration with data management teams.
• Monitor and report monthly analytics for digital publications and campaigns.
• Support the creation, editing, and promotion of consumer-facing video content.
• Serve as the primary point of contact for social media platforms, including Facebook, Twitter, and YouTube.
• Provide support for broader marketing initiatives and events as needed.
• Create miscellaneous graphic design assets to support departmental marketing efforts.
• Conduct competitive analysis of peer websites and provide strategic recommendations for improvement.
• Take photographs at planned functions, residency photos, etc.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. It is only a summary of the typical functions of the job, not an exhaustive list of all possible job responsibilities, tasks, duties, and assignments. Furthermore, job duties, responsibilities and activities may change at any time with or without notice.

Required Qualifications

Work Experience:

• Four years of experience in journalism, communications, design, marketing or a related area. Relevant education may be substituted on a year-for-year basis.
• Two years' experience working with website content and design development.
• Experience with HTML, Quark, Dreamweaver, Photoshop, Illustrator, or Interwoven.

Preferred Qualifications

Work Experience:

• Experience with email marketing systems.
• Experience in a healthcare setting or similar environment.
• Training and/or presentation experience.
• Experience producing engaging content for social media, such as Facebook, Instagram, LinkedIn and YouTube.
• Experience working with a web content management system.
• Experience with Google Ads or social media marketing tools.
• Experience with Adobe Creative Suite.

Skills

• Communication.
• Computer skills.
• Organization.
• Interpersonal skills.
• Multi-tasking.
• Customer service skills.

Required Documents

• Resume
• Cover Letter

Comprehensive Benefits Package:
Coverage begins on day one for health, dental, and vision insurance and includes health expense accounts with generous employer contributions if the employee participates in a qualifying health plan. Employer-paid life insurance, long-term disability insurance, and various additional voluntary insurance plans are available. Paid time off, including vacation and sick, begins accruing upon hire, plus ten paid holidays. One paid discretionary day is available after six months of employment, and paid time off for bereavement, jury duty, military service, and parental leave is available after 12 months of employment. A retirement program with a generous employer contribution and additional voluntary retirement programs (457 or 403b) are available. https://www.kumc.edu/human-resources/benefits.html

Employee Type: Regular
Time Type: Full time
Rate Type: Hourly

Compensation Statement:
The pay range listed for this position is determined by our compensation program using market data and salary benchmarking. A combination of factors is considered in making compensation decisions including, but not limited to, education, experience and training, qualifications relative to the requirements of the position, and funding. At the University of Kansas Medical Center, a reasonable estimate for the starting pay range will be the minimum to midpoint of the posted range, taking into account the combination of factors listed above.

Pay Range: $28.20 - $38.35
Minimum: $28.20
Midpoint: $33.17
Maximum: $38.35

Application Instructions:
To learn more and apply online, please visit https://kumc.wd5.myworkdayjobs.com/en-US/kumc-jobs/job/Kansas-City-Metro-Area/Digital-Marketing-Coordinator---Physical-Medicine---Rehabilitation_JR009817-1 or go to https://careers.kumc.edu/ and search for position number JR009817.
Applications must be submitted directly through the KU Medical Center website to be considered for this position. Any applications submitted via email or this website will NOT be reviewed or considered.