Digital Marketing Specialist

Creates and executes multi-channel communication strategies across websites, social media, email marketing, newsletters, and emerging digital platforms.

Develops targeted content and messaging for diverse audiences, including investigators, faculty, research participants, community members, funders, policymakers, and the public.

Partners with research recruitment and community engagement teams to increase awareness of research opportunities, support participant recruitment efforts, and advance health research literacy.

Coordinates the development of visual and written content that aligns with Indiana CTSI branding, communication standards, and strategic priorities.

Monitors, analyzes, and reports on digital marketing performance using analytics tools; leverages data and audience insights to improve engagement, visibility, and service utilization.

Identifies opportunities to enhance user experience, audience engagement, and overall effectiveness of digital communications.

Supervises and coordinates the work of assigned communications team members, including project prioritization, workload management, performance feedback, and professional development support.

Serves as a collaborative leader across communications, recruitment, and public engagement initiatives, ensuring integrated and effective outreach strategies.

Promotes and communicates research achievements, success stories, and organizational impact to internal and external audiences.

General Responsibilities

• Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.
• Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.
• Collaborates with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
• Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
• Designs user experience interfaces to ensure consistent and engaging platforms.
• May plan and develops integrated digital advertising schedules.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in English, communications, journalism, public relations, or a related field

Preferred

• Master's degree in marketing, communications, public relations, journalism, digital media, or a related field

WORK EXPERIENCE

Required

• 3 years in a relevant field

Preferred

• Experience with digital marketing analytics and performance measurement tools
• Experience supporting public engagement, research communications, healthcare communications, or participant recruitment initiatives

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Demonstrated analytical skills
• Demonstrated project management skills
• Strong verbal communication and listening skills
• Articulate and responsive to colleagues

Preferred

• Familiarity with Adobe Creative Suite and macOS environments

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Indianapolis, Indiana

This position is eligible for a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Digital Marketing

Click here to learn more about Indiana University's Job Framework.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

Contact Us

Request Support
Telephone: 812-856-1234