University of Delaware
Equal Employment Opportunity Statement
The University of Delaware is an Equal Opportunity Employer which
encourages applications from Minority Group Members, Women,
Individuals with Disabilities and Veterans. The University's Notice
of Non-Discrimination can be found at
http://www.udel.edu/aboutus/legalnotices.html
Job No: 503417
Work Type: Staff
Location: Newark, DE
Categories: Communications & Public Relations, Full
Time, Extension and Outreach
Pay Grade: 30E Context of Job: Under the direction of
the Director of Marketing for the Center for Innovation in Lifelong
Learning and Teaching (CILLT), the Digital Marketing Specialist is
a high-impact, execution-level role responsible for driving
enrollment growth across CILLT programs. Working within the CILLT
marketing team, the specialist will lead the design, implementation
and continuous optimization of multichannel digital advertising
campaigns for UD Online, Professional and Continuing Studies, and
the Osher Lifelong Learning Institutes. This role requires a
balance of creativity, analytical rigor, independent project
management, and a deep understanding of the prospective student
journey.
Major Responsibilities
- Digital Advertising and Performance Management
- Develop, coordinate and implement the digital content for
multiple digital marketing campaigns, working closely with the
Director, CILLT program stakeholders and campus partners.
Manage and scale paid search (Google Ads), display, and paid
social (Meta, LinkedIn) campaigns to meet specific enrollment
KPIs.
Regularly monitor and interpret indicators (CPA, CTR,
Conversions) to pivot ad spend toward high-performing
channels.
Generate reports, analyze data and make meaningful observations
and recommendations for CILLT’s digital channels.
Design and implement testing for ad copy, landing pages, and
creative assets to improve conversion rates.
Implement and maintain SEO/GEO best practices to ensure high
organic visibility.
Stay current on best practices and trends in digital marketing
and implement new strategies and tactics as appropriate.
Funnel Automation and Content Execution
- Assist the Slate CRM Manager in creating and optimizing
automated Slate CRM email flows to nurture prospective students
through
- the enrollment funnel.
- Coordinate the production of compelling digital content,
including ad copy, ensuring all assets align with University brand
standards.
- Manage a robust, performance-oriented social media presence
across multiple business units and channels.
Project Management and Collaboration
- Manage multiple campaign projects and stakeholder requests
simultaneously from ideation to post-mortem.
- Act as the primary performance marketing expert when
collaborating with faculty, program instructors, and campus
partners.
- Maintain a master content and campaign calendar to ensure
timely execution and cross-platform alignment.
- Collaborates with UD’s Office of Communications and Marketing
to ensure alignment and efficiency with other University
campaigns.
- Perform other job-related responsibilities as assigned.
Qualifications
- Bachelor’s degree and four years of experience in digital
marketing, specifically managing paid media budgets, or equivalent
combination of education and experience.
- Technical experience with the following:
- Platforms: Proficiency in Meta Ads Manager, LinkedIn Campaign
Manager, and Google Ads.
- CRM/Email: Direct experience with Slate CRM or similar
enterprise-level marketing automation tools.
- Analytics: Well-versed in Google Analytics and SEO/GEO
tools.
- CMS: Experience utilizing WordPress, Adobe Experience Manager,
or similar content management system.
- Project Management: Demonstrable experience using Smartsheet
(preferred), Asana, Monday, or similar.
- Proven ability to work independently in a fast-paced
environment and manage complex project timelines under tight
deadlines.
- Strong analytical skills and experience with data-driven
decision making.
- Excellent writing and editing skills, with the ability to
create compelling content for a variety of digital channels.
- Ability to identify trends, opportunities, and risks and adjust
campaign tactics accordingly.
- Familiarity with higher education marketing and the unique
needs of adult learners/online students is preferred.
Notice of Non-Discrimination and Equal Opportunity
The University of Delaware does not discriminate against any person
on the basis of race, color, national origin, sex, gender identity
or expression, sexual orientation, genetic information, marital
status, disability, religion, age, veteran status or any other
characteristic protected by applicable law in its employment,
educational programs and activities, admissions policies, and
scholarship and loan programs as required by Title IX of the
Educational Amendments of 1972, the Americans with Disabilities Act
of 1990, Section 504 of the Rehabilitation Act of 1973, Title VI
and VII of the Civil Rights Act of 1964, and other applicable
statutes and University policies. The University of Delaware also
prohibits unlawful harassment including sexual harassment and
sexual violence.
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