Digital Marketing Specialist- Salt Lake City, UT

Job Description

Essential Functions and Responsibilities:

Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs. Responsible for optimizing and testing ad performance on a granular level.
Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
Partner with internal teams to implement and execute campaign testing.
Conduct bid management analysis and adjustments based on data. Manage and maintain campaign budget tracking and optimizations. Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
Responsible for providing data insights and actions for formalized reporting.
Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams. Implement and manage audience nurturing lists and strategies across multiple digital marketing channels. Assist and collaborate in media planning recommendations. Manage 3rd party media relationships with digital and social partners.

Knowledge, Skills, and Abilities

Demonstrates experience and knowledge of digital marketing in social media, display channels, and paid search.
Experience with daily account management across Google Ads and Social platforms.
A self-starter that can get the job done without constant supervision.
Proficient in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
Extremely organized when dealing with a large number of ongoing projects.
Excellent communicator; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

Minimum Qualifications:

Bachelor's Degree
1-2 years of active management of digital campaigns (social, display, remarketing, etc.).

Preferred Qualifications: