Digital Marketing Specialist

Digital Marketing Specialist

Company:
The University of Arizona

Job Location:
Tucson, 85724

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Posting Number: req25574

Department: Campus Store

Location: Tucson Campus

Address: Tucson, AZ USA

Position Highlights

Join the University of Arizona Campus Store marketing team as a Digital Marketing Specialist and help connect one of the nation's most iconic collegiate brands with students, alumni, and fans everywhere. In this role, you'll drive online engagement by creating compelling digital content-including visual designs, logos, animations, and videos-across platforms such as Instagram, Facebook, Twitter, YouTube, in-store media, and the Campus Store website, while optimizing campaigns with data-driven strategies. This is your opportunity to innovate, collaborate, and make your mark in a dynamic, high-energy retail environment.

Must be available to work evenings, weekends and holidays as needed.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here.

Duties & Responsibilities

• Oversees the production of diverse multimedia marketing materials for the University of Arizona's Campus Stores. This includes videos, graphics, and interactive content that effectively promote services and engage target audiences.
• Oversees the development and launch of marketing materials across both print & digital platforms.
• Ensures that all materials align with established branding guidelines and existing campaign strategies, maintaining the consistency and integrity of the overall marketing visions
• Designs visually compelling promotional content for all digital platforms including plasma screens and totems by crafting graphics and other digital assets that effectively communicate promotional messages and attract attention.
• Leads the design, illustration, and layout creation for a wide range of marketing materials across multiple formats, including digital and print. This includes:
  • Digital media: Emails, websites, mobile interfaces, presentations, digital ads, animated graphics, and digital signage.
  • Creates and curates engaging content for social media platforms, including graphics, videos, and written copy.
  • Print media: Advertisements, postcards, brochures, magazines, newsletters, banners, posters, and various displays.
  • Brand identity: Logos, campaign visuals, 3D displays, signage, apparel designs, and other promotional items.
  • Photography/videography: Develops concepts and designs that integrate multimedia elements, ensuring cohesive visual storytelling.
• Incorporates animated graphics into digital marketing strategies, using tools such as digital displays, plasma screens, and other electronic communication methods to enhance engagement and visibility.
• Acts as a key liaison between the Marketing and IT departments to ensure smooth collaboration on all web-based projects. This includes coordinating efforts to optimize websites and digital platforms for marketing initiatives.
• Develops and codes user-friendly web interfaces, ensuring a seamless and engaging experience for users across devices, while maintaining brand consistency and design quality.
• Processes, edits, and enhances both photographs and videos to create high-quality marketing content.
• Collaborates with team members from the design department to produce and finalize marketing deliverables, ensuring all projects are completed on time and meet assigned deadlines.
• Additional duties as assigned.

Knowledge, Skills & Abilities:

• Advanced knowledge expertise in Mac-based software such as InDesign, Photoshop, Illustrator, Bridge, and Acrobat.
• Advanced knowledge in Microsoft Suite including PowerPoint, Word, and Outlook.
• Knowledge in retail marketing.
• Knowledge of digital marketing principles, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing.
• Ability to adapt quickly to evolving digital marketing platforms, technologies, and trends.

Physical Requirements:

• Occasionally lift, transport/move a maximum of 50 lbs.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

• Bachelor's degree or equivalent advanced learning attained through professional level experience required.
• Three years relevant work experience, including retail marketing.
• Must be available to work evenings, weekends and holidays.

FLSA: Exempt

Full Time/Part Time: Full Time

Number of Hours Worked per Week: 40

Job FTE: 1.0

Work Calendar: Fiscal

Job Category: Communication and Marketing

Benefits Eligible: Yes - Full Benefits

Rate of Pay: $53,039 - $66,299

Compensation Type: salary at 1.0 full-time equivalency (FTE)

Grade 7

Compensation Guidance
The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.

Career Stream and Level PC2

Job Family Multimedia

Job Function Communications & Marketing

Type of criminal background check required: Name-based criminal background check (non-security sensitive)

Number of Vacancies: 1

Contact Information for Candidates
HR-Auxiliaries@arizona.edu

Open Until Filled: Yes

Documents Needed to Apply: Resume, Cover Letter, and One Additional Document

Special Instructions to Applicant
Applicants should submit a portfolio along with resume and cover letter.