Digital Product Specialist, University Communications

Position Summary

Behind every effective digital experience is a set of tools, systems, and processes that make it all work. University Communications at the University at Buffalo (UB) has an exciting opportunity for a Digital Product Specialist who takes pride in making digital platforms work better for the people who rely on them every day. In this role, you’ll help keep UB’s enterprise web and digital communication tools running smoothly, support users across campus, and improve how the university documents, measures, and optimizes digital experiences.

This is an on-campus position with the option for a hybrid work modality, subject to university policy.

Key responsibilities include:

• Providing platform operations support and help request triage for UB’s content management system (UBCMS) and other UC-supported enterprise digital tools.
• Developing and maintaining training materials, documentation, and user communications that support scalable adoption and effective use of institutional enterprise platforms.
• Providing support for designated crisis communication tools, processes, and readiness activities.
• Supporting accessibility, search, and quality monitoring through recurring checks, reporting, and coordination with stakeholders.
• Producing and maintaining analytics reports and dashboards, and supporting consistent measurement practices for the university’s digital platforms.