Digital Strategy Manager

a proactive, detail-oriented leader who thrives in a collaborative, agile environment. The Digital Strategy Manager is central to our team’s success, ensuring that our digital strategy and storytelling efforts are not only creative, accurate, and actionable, but align seamlessly with the university’s overall marketing strategy and brand voice. As the digital strategy manager, you will be an essential leader, not just a supporting role. You will bridge the gap between executive vision and digital execution, ensuring adherence to tone and consistency across all brand channels. You must be comfortable fielding questions from all sides and finding answers to resolve ambiguity, all while managing creatives. We foster a culture of transparency where we share our victories and lessons learned, prioritizing clarity and proactive questions over guesswork. The ideal candidate will bring a willingness to continue learning, patience, and a sense of humor. Content Creation (50%): Create or edit copy, photo and video content for storytelling, primarily through social media. Videography for social media and other uses, with strong video editing skills. Ensure all divisional communications maintain a consistent tone that reflects the Mizzou brand while remaining accessible to the student community. Team Leadership & Digital Strategy (30%): Directly supervise, mentor and evaluate a digital content strategist and marketing photographer. Develop and execute an annual digital and social media strategy that aligns with divisional goals and recruitment/retention cycles. Direct the production of social and video content with our teams social interns, ensuring we hit deadlines and all major messages are accounted for. Analytics, Reporting & Accountability (15%): Data Oversight: Direct the digital team to produce regular, actionable performance reports. Website Performance, Social and Email Metrics: Oversee the digital content strategist in monitoring web traffic, SEO, and UX improvements. Lead the team in reporting engagement trends (via Brandwatch or similar) and actioning data-informed improvements. Stay Updated (5%): Maintain working knowledge of platform updates, policies and ways to stay engaged with our audiences. Maintain working knowledge of ADA requirements, MU Policies and brand updates. Although social interns are managed by other staff, the Digital Strategy Manager will direct the overall social strategy and be responsible for the content calendar, and may directly mentor and teach social interns videography, video editing skills, or similar best practices. Shift Monday through Friday, 8:00am - 5:00pm This position may require evening and weekend hours supporting activities and programs within the department. Occasionally division and campus projects may require additional hours outside of your normal schedule. Minimum Qualifications A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary. Preferred Qualifications Proven discernment in messaging strategy in a complex environment. Professional experience creating strategy for paid digital marketing campaigns and multi-channel organic social. Strong leadership and management skills, including previous experience supervising full-time staff. Experience in a large, complex organization or Higher Education environment. Experience working within brand guidelines a plus. Anticipated Hiring Range Salary Range: $55,000 - 68,000 per year Grade: GGS 010 University Title: Senior Strategic Communications Associate Internal applicants can determine their university title by accessing the Talent Profile tile in myHR. Sponsorship Information Employment visa sponsorship is not available for this position. Benefit Eligibility This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement Equal Employment Opportunity The University of Missouri is an Equal Opportunity Employer. To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278. 61676