Digital/Web Data Analyst
Job Summary
As a Web Data Analyst, you will be a key player on the University
of Utah Marketing and Communication's Digital Team, reporting
directly to the Associate Director of Digital Research and
Operations. This role is instrumental in translating web traffic,
conversion metrics, and conversational data into actionable
insights for our university's digital community.
We are looking for a customer-service-oriented professional who
brings a strong technical toolkit, excellent interpersonal skills,
and a proven track record in web data analysis and reporting.
Learn more about the great benefits of working for
University of Utah: benefits.utah.edu
Responsibilities
- Strategic Collaboration: Partner closely with the Associate
Director of Digital Research and Operations on all core
initiatives, identifying product improvement opportunities and
aligning analytics strategy with organizational goals.
Implementation & Data Integrity: Implement, configure, and
manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity,
etc.) while running technical web debugging to ensure tracking
accuracy, data hygiene, and privacy compliance.
Reporting & Visualization: Structure complex, multi-source
datasets to develop and maintain intuitive dashboards using Looker
Studio, Tableau, and SuperMetrics that highlight trends and KPIs
for non-technical stakeholders.
Branded Data Visualization & Prototyping: Design and
prototype custom, branded dashboards, interactive reports, and
visual assets in Figma, ensuring all data visualizations align with
university brand guidelines, visual hierarchy, and UI/UX best
practices.
Optimization & Testing: Analyze user journeys, conversion
funnels, and engagement metrics. Design and execute A/B and
multivariate tests to continually elevate website performance and
user experience.
Conversational Analytics: Apply expertise in conversational
analytics to build and refine qualitative and quantitative
interaction models.
Stakeholder Support & Training: Deliver exceptional
customer service while training campus partners on analytics best
practices and privacy standards.
Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education
can be substituted for 1 year of directly related work experience
(Example: bachelor's degree = 4 years of directly related work
experience).
Digital Analytics Specialist, II: Requires a
bachelor's (or equivalency) + 4 years or a master's (or
equivalency) + 2 years of directly related work experience.
Preferences
Qualifications & Experience
- Education: Bachelor's degree in computer science, Data
Analytics, Data Science, Information Systems, or a related
field.
- Web Analytics Experience: Prior experience in web data analysis
with a proven track record of successful projects, plus work
experience dedicated to analytics and reporting roles. Digital
agency experience preferred; higher education experience strongly
preferred.
- Technical Stack:
- Analytics & BI: Google Analytics (GA4), BigQuery, Looker
Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web
debugging tools.
- Digital Tracking: Strong experience with custom event schema,
multi-channel attribution tracking, and tag management.
- Coding & Logic: Strong proficiency in JavaScript, complex
formula syntax, and SQL/database queries.
- CMS & Accessibility: Hands-on experience with Content
Management Systems (WordPress strongly preferred) and foundational
knowledge of digital accessibility (WCAG).
- Design: Excellent eye for design and ability to create branded,
visual reports in design tools such as Figma.
- Operations: Experience with ticketing and project management
systems.
Key Traits We're Looking For
- Fast & Careful: You pay close attention to details while
responding quickly to user needs.
- Curious: You love to learn and are always looking for ways to
refine your craft.
- Proactive: You take charge. You don't wait for problems to
happen; you actively hunt for solutions.
- Resilient: You keep your cool and handle high-pressure
situations with patience and a calm attitude.
- Collaborative: You are a true team player who understands that
we're stronger when we work together.
- Humble: You're open to listening, receiving constructive
feedback, and changing course with ease.
Special Instructions
Requisition Number: PRN46139B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday through Friday, 9:00 – 5:00
pm
Department: 00339 - Marketing & Communications
Location: Campus
Pay Rate Range: $60,000 - $68,000
Close Date: 11/26/2026
Open Until Filled:
To apply, visit https://apptrkr.com/9806873"">https://utah.peopleadmin.com/postings/208901
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