Digital/Data Research Analyst
Job Summary
Data / Reporting Analysts
As a Data Research Analyst, you will play a central role on the
University of Utah Marketing and Communication's Digital Team,
serving as the core engine for advanced analytics, trend research,
and institutional intelligence. Reporting directly to the Associate
Director of Digital Research and Operations, you will work in
direct, daily collaboration on key research initiatives—translating
complex data ecosystems into strategic insights that drive
university marketing and digital operations forward.
This role requires a heightened level of analytical depth,
intellectual curiosity, and rigorous research capability, paired
with a keen eye for design. You will look beyond basic web metrics
to analyze large datasets, map higher education marketing patterns,
evaluate national industry shifts, and forecast emerging digital
trends. We are seeking a data-focused professional who possesses
exceptional quantitative skills, experience in UI/UX prototyping
and Figma, a passion for higher education strategy, and the ability
to turn high-volume data into clear, branded, executive-ready
visual reports.
Learn more about the great benefits of working for
University of Utah: benefits.utah.edu
Responsibilities
- Strategic Research & Operations Partnership: Collaborate
closely with the Associate Director of Digital Research and
Operations across all core analytical projects, co-developing
research methodologies to inform leadership, marketing strategy,
and institutional policy.
Higher Education & Marketing Trend Analysis: Monitor,
benchmark, and research macro-level higher education patterns,
student engagement behaviors, and digital marketing trends.
Synthesize external industry research with internal performance
data to identify growth opportunities.
Large-Scale Data Processing & Modeling: Ingest, clean,
structure, and manipulate large, disparate datasets (web analytics,
social media data, marketing campaigns, CRM/demographic data,
external research sources) to uncover actionable operational
insights.
Social Sentiment & Behavior Analysis: Execute social
sentiment analysis and deep-dive user behavior analysis across
digital channels to evaluate brand perception, audience engagement,
and sentiment shifts over time.
Pattern Recognition & Predictive Analytics: Apply pattern
recognition methodologies across multi-touch user journeys,
enrollment/conversion funnels, and digital interaction touchpoints
to predict audience behavior and evaluate marketing ROI.
Branded Data Visualization & Prototyping: Design and
prototype custom, branded dashboards, interactive reports, and
visual assets in Figma, ensuring all data visualizations align with
university brand guidelines, visual hierarchy, and UI/UX best
practices.
Advanced Dashboard Development: Automate and maintain
executive-level dashboards and comprehensive analytical reports
across Tableau, Looker Studio, BigQuery, and SQL. Present complex
findings clearly to both technical and non-technical
stakeholders.
Data Governance & Quality Control: Establish rigorous data
validation protocols, maintain data hygiene across platforms, and
ensure compliance with digital privacy standards and institutional
governance.
Stakeholder Consultation & Support: Serve as a consultant
for complex data inquiries, providing campus partners with
deep-dive analysis, ad-hoc research, and data-backed
recommendations.
Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education
can be substituted for 1 year of directly related work experience
(Example: bachelor's degree = 4 years of directly related work
experience).
Data / Reporting Analyst, III: Requires a
bachelor's (or equivalency) + 6 years or a master's (or
equivalency) + 4 years of directly related work experience.
Preferences
Education and Experience
- Education: Bachelor's degree in data Analytics, Statistics,
Computer Science, Information Systems, Visual Design/HCI, Business
Intelligence, or a related field
- Data Analysis & Reporting Experience: Progressive
experience in data analysis, business intelligence, or quantitative
research, with a proven track record of handling high-volume
datasets and strategic reporting.
- Domain Expertise: Strong, demonstrated interest and experience
in higher education trends, digital marketing patterns, audience
segmentation, and consumer behavior analysis.
Key Traits We're Looking For
- Fast & Careful: You pay close attention to details while
responding quickly to user needs.
- Curious: You love to learn and are always looking for ways to
refine your craft.
- Proactive: You take charge. You don't wait for problems to
happen; you actively hunt for solutions.
- Resilient: You keep your cool and handle high-pressure
situations with patience and a calm attitude.
- Collaborative: You are a true team player who understands that
we're stronger when we work together.
- Humble: You're open to listening, receiving constructive
feedback, and changing course with ease.
Special Instructions
Requisition Number: PRN46140B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday through Friday, 9:00 – 5:00
pm
Department: 00339 - Marketing & Communications
Location: Campus
Pay Rate Range: $68,000-$78,000
Close Date: 11/26/2026
Open Until Filled:
To apply, visit https://apptrkr.com/9806951"">https://utah.peopleadmin.com/postings/208902
je-6256b12511d747ce9fe3a2df5843cf2c
