personalized digital content tailored for recruiting and retention of student-athletes and staff and to promote external revenue generation.

The Director, Creative Video - Football requires a fast-paced, solution-oriented mindset to achieve brand storytelling that resonates across all of Cal Athletics digital platforms, marketing, and in-venue videoboards. This role works independently and proactively to pitch high-level storytelling concepts with leadership and is responsible for bespoke execution on tight timelines. The position is innovative in its approach and leverages emerging technologies like AI to achieve speed and scale while also maintaining brand guidelines.

This role is responsible for managing a team of full-time staff and recruiting, building, and supervising a consistent workforce of students and interns to scale digital content creation across the department, while creating a comprehensive digital content creation program for student staff and mentoring them in the execution of professional-level storytelling to ensure a consistent brand story across Athletics.

personalized digital content tailored for recruiting and retention of student-athletes and staff and to promote external revenue generation.

The Director, Creative Video - Football requires a fast-paced, solution-oriented mindset to achieve brand storytelling that resonates across all of Cal Athletics digital platforms, marketing, and in-venue videoboards. This role works independently and proactively to pitch high-level storytelling concepts with leadership and is responsible for bespoke execution on tight timelines. The position is innovative in its approach and leverages emerging technologies like AI to achieve speed and scale while also maintaining brand guidelines.

This role is responsible for managing a team of full-time staff and recruiting, building, and supervising a consistent workforce of students and interns to scale digital content creation across the department, while creating a comprehensive digital content creation program for student staff and mentoring them in the execution of professional-level storytelling to ensure a consistent brand story across Athletics.