Job Summary

The Director provides strategic leadership, planning, and operational oversight for the Dallas College Promise Program. This position is responsible for designing, implementing, and continuously improving a comprehensive, student-centered model that supports recruitment, enrollment, persistence, and completion outcomes. The role ensures alignment across enrollment management, student success, technology, and external partnerships to maximize program effectiveness, scalability, and impact.

Essential Duties & Responsibilities

• Provide strategic leadership for the planning, implementation, and continuous improvement of the Dallas College Promise Program.
• Lead the collection, analysis, and interpretation of program data to inform strategy, identify trends, and support data-driven decision-making.
• Establish, monitor, and achieve performance metrics related to recruitment, enrollment, persistence, retention, and completion.
• Develop and oversee dashboards, reporting tools, and performance metrics in collaboration with institutional data and analytics teams.
• Ensure effective utilization and optimization of CRM and enrollment technologies (e.g., Salesforce, Navigate, Workday) to support student engagement, communication, and case management.
• Oversee operational management, including program policies, procedures, compliance, budgeting, and resource allocation.
• Design and implement process improvements to enhance efficiency, consistency, and service delivery across the student lifecycle.
• Build and maintain strategic relationships with internal departments and external partners, including school districts, universities, business, and community-based organizations.
• Ensure coordinated, accurate, and timely communication strategies for students and families, including oversight of messaging, content, and digital student experience.
• Supervise, mentor, and evaluate staff; establish clear expectations and foster a high-performing, collaborative team environment.