Director, Gameday Entertainment - Men's Basketball

Position Summary

The Director, Gameday Entertainment Men's Basketball exists to orchestrate and elevate Cal athletic events into premier entertainment experiences, rivaling professional and NCAA Power 4 Conference standards, driving deep fan loyalty and measurable revenue growth. This position serves as the primary architect and show caller for the in-venue experience, reimagining gameday as a high-stakes, full-scale production.

Responsibilities

• Show Direction & Executive Production: Serve as the 'show caller' and lead architect for all home athletic events.
• Strategic Brand & Revenue Integration: Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow.
• Talent Recruitment & Mentorship: Mobilize and supervise a scalable workforce of students and interns.
• Cross-Functional Collaboration: Synchronize with Facilities, Operations, Marketing, and Spirit squads.
• Innovation & Experience Design: Spearhead the evolution of gameday traditions by integrating emerging technology.
• Budgeting & Strategy: Manage gameday entertainment budgets.
• Quality Control & Post-Event Analysis: Govern the post-game review process.

Required Qualifications

• Expert ability to direct live, multi-camera productions.
• Deep knowledge of professional broadcast hardware and show-flow software.
• Other listed skills in production, brand storytelling, NIL, budgeting, and mentoring.

Education / Training

Bachelor's degree in related area and / or equivalent experience / training.