& Operations - Wharton
Executive Education
University Overview
The University of Pennsylvania, the largest private employer in
Philadelphia, is a world-renowned leader in education, research,
and innovation. This historic, Ivy League school consistently ranks
among the top 10 universities in the annual U.S. News & World
Report survey. Penn has 12 highly-regarded schools that provide
opportunities for undergraduate, graduate and continuing education,
all influenced by Penn's distinctive interdisciplinary approach to
scholarship and learning. As an employer Penn has been ranked
nationally on many occasions with the most recent award from Forbes
who named Penn one of America's Best Large Employers in 2023.
Penn offers a unique working environment within the city of
Philadelphia. The University is situated on a beautiful urban
campus, with easy access to a range of educational, cultural, and
recreational activities. With its historical significance and
landmarks, lively cultural offerings, and wide variety of
atmospheres, Philadelphia is the perfect place to call home for
work and play.
The University offers a competitive benefits package that includes
excellent healthcare and tuition benefits for employees and their
families, generous retirement benefits, a wide variety of
professional development opportunities, supportive work and family
benefits, a wealth of health and wellness programs and resources,
and much more.
Posted Job Title
Director, Marketing Integration & Operations - Wharton
Executive Education
Job Profile Title
Director C, Business and Finance, Communications and
Marketing
Job Description Summary
Wharton School Overview
Founded in 1881 as the world's first collegiate business school,
the Wharton School of the University of Pennsylvania is shaping the
future of business by incubating ideas, driving insights, and
creating leaders who change the world. With campuses in both
Philadelphia and San Francisco, Wharton has over 850 staff, a
faculty population of more than 235 renowned professors, and 5,000
undergraduate, MBA, executive MBA, and doctoral students. Each year
13,000 professionals from around the world advance their careers
through Wharton Executive Education's individual,
company-customized, and online programs. More than 104,000 Wharton
alumni form a powerful global network of leaders who transform
business every day. Wharton is home to a dynamic community of
staff, bringing a wide range of skills, experiences, and
perspectives. To learn more, visit www.wharton.upenn.edu.
Department Overview
Wharton Executive Education Marketing supports the growth,
visibility, and customer experience of Wharton Executive
Education's portfolio, including Open Enrollment, Wharton Online,
and Custom Programs. The team partners across program, revenue,
business development, digital, creative, content, lifecycle, and
analytics functions to build awareness, generate demand, and
support enrollment and organizational growth.
Position Summary
Wharton Executive Education is seeking a Director, Marketing
Integration & Operations to keep cross-functional marketing
work aligned across a complex, multi-portfolio organization. This
role helps translate portfolio priorities into clear launch plans,
campaign timelines, optimization processes, stakeholder updates,
and decision-ready views of performance and budget.
The Director leads through planning, coordination, and
follow-through rather than owning a single marketing channel. The
role partners closely with leaders across Marketing's functional
areas, including Performance Marketing, Content &
Communications, Creative, Digital Experience, Multimedia, and
Marketing Automation & Lifecycle Operations, as well as
external agencies and internal stakeholders. Working under the
direction of the Senior Director, the Director helps connect
priorities, plans, performance insights, budget inputs, and open
decisions so teams have clear direction and leadership has
visibility into progress, risks, and tradeoffs.
The role is designed to support functional leaders by creating
shared visibility, clarifying ownership, and keeping work moving
from planning through launch and ongoing improvement. It helps the
team move from insight to action by facilitating agreement on next
steps, tracking follow-through, and escalating unresolved decisions
to the Senior Director when needed.
Job Description
Job Responsibilities
Launch, Campaign Planning, and Operating Rhythm
- Establish and maintain shared planning tools, calendars,
templates, and workflows that create a common view of launches,
campaigns, priorities, decisions, and next steps.
Facilitate cross-functional launch planning for new programs
and priority campaigns, including timelines, milestones,
dependencies, owners, approvals, and readiness activities.
Maintain an integrated launch and campaign calendar across
paid, web, email/lifecycle, content, creative, social, multimedia,
and analytics-related workstreams.
Partner with functional leaders and program teams to confirm
inputs, clarify handoffs, identify decision points, and improve
planning practices while allowing functional areas to maintain
specialized workflows where needed.
Optimization and Continuous Improvement
- Facilitate regular optimization reviews with functional leaders
and agency partners, connecting performance inputs across channels
and surfacing opportunities, risks, and dependencies.
- Help translate channel-level recommendations into agreed next
steps, owners, timing, and decision points.
- Track follow-through on performance-driven improvements,
including creative rotation, landing page updates, nurture
adjustments, tracking fixes, and related campaign refinements.
- Escalate unresolved decisions, resource constraints, or
priority tradeoffs to the Senior Director when needed.
Performance and Budget Visibility
- Integrate channel-level performance inputs into clear
cross-portfolio views that help explain what is planned, what is
working, where there are risks, and what decisions are needed.
- Partner with functional leaders, analytics resources, and
agency partners to shape performance narratives for leadership and
stakeholder updates.
- Support budget visibility in partnership with Performance
Marketing and the Senior Director, including planned spend, pacing,
tradeoffs, and budget-related decision points.
- Help connect performance insights and budget context to
campaign planning, optimization discussions, and leadership
recommendations.
Partner, Vendor, and Stakeholder Coordination
- Help keep timelines, dependencies, and deliverables aligned
across external partners supporting launches, optimization,
analytics inputs, budget visibility, and campaign support work, in
partnership with the appropriate functional or vendor owner.
- Support functional leaders in scoping conversations by
clarifying objectives, deliverables, timing, review cycles,
measurement needs, and budget implications.
- Support communication with program teams, revenue/BD
colleagues, and other internal stakeholders when launch or campaign
support materials are required, ensuring the appropriate functional
leaders remain engaged and visible.
- Help prepare clear updates for both leadership and
cross-functional working teams, summarizing progress, risks,
dependencies, decisions needed, upcoming milestones, and agreed
next steps.
Process Improvement and Team Enablement
- Identify opportunities to reduce duplicative work, improve
handoffs, and make shared information easier to access across the
Marketing team.
- Recommend practical improvements to planning, communication,
project management, and reporting processes as team needs
evolve.
- Maintain lightweight playbooks, templates, and reusable tools
that improve consistency and speed over time.
- Support onboarding and adoption of new planning practices so
functional leaders and team members can work with greater clarity
and fewer one-off status requests.
Other duties and responsibilities as assigned.
Qualifications
7-10 years of experience in integrated marketing, account
leadership, marketing operations, program leadership, budget
coordination, or a similar cross-functional role (in-house, agency,
consulting, or a mix).
- Demonstrated experience leading complex initiatives across
multiple teams and stakeholders without direct supervisory
authority.
- Strong judgment and ability to clarify priorities, surface
tradeoffs, and keep work moving when timelines and priorities
compete.
- Comfort interpreting performance reporting and synthesizing
cross-channel insights into clear stakeholder updates, decisions,
and action plans, without needing to be the primary analyst.
- Experience supporting budget tracking, planning, or investment
management across multiple workstreams or partners.
- Strong communication and follow-through skills; able to turn
complex inputs into clear plans, performance narratives, budget
views, and action lists.
- Experience coordinating agencies and external partners across
multi-workstream delivery.
Preferred Qualifications
- Experience in an advertising agency, consulting, higher
education, executive education, or similarly matrixed
organization.
- Familiarity with marketing technology and measurement basics,
including marketing automation, web analytics, campaign tracking,
reporting workflows, and CRM-adjacent data inputs.
- Experience developing or improving shared planning tools,
project management practices, templates, calendars, dashboards, or
team-wide operating rhythms.
- Experience connecting performance insights, budget information,
and stakeholder priorities into clear planning
recommendations.
Job Location - City, State
Philadelphia, Pennsylvania
Department / School
Wharton School
Pay Range
$110,907.00 - $125,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications,
experience, skills, and education as they directly relate to the
requirements of the position, and in alignment with salary ranges
based on external market data for the job's level. Internal
organization and peer data at Penn are also considered.
Equal Opportunity Statement
The University of Pennsylvania is an equal opportunity employer.
Candidates are considered for employment without regard to race,
color, sex, sexual orientation, religion, creed, national origin
(including shared ancestry or ethnic characteristics), citizenship
status, age, disability, veteran status or any class protected
under applicable federal, state or local law.
Special Requirements
Background checks may be required after a conditional job offer is
made. Consideration of the background check will be tailored to the
requirements of the job.
University Benefits
- Health, Life, and Flexible Spending Accounts: Penn
offers comprehensive medical, prescription, behavioral health,
dental, vision, and life insurance benefits to protect you and your
family's health and welfare. You can also use flexible spending
accounts to pay for eligible health care and dependent care
expenses with pre-tax dollars.
- Tuition: Take advantage of Penn's exceptional tuition
benefits. You, your spouse, and your dependent children can get
tuition assistance here at Penn. Your dependent children are also
eligible for tuition assistance at other institutions.
- Retirement: Penn offers generous retirement plans to
help you save for your future. Penn's Basic, Matching, and
Supplemental retirement plans allow you to save for retirement on a
pre-tax or Roth basis. Choose from a wide variety of investment
options through TIAA and Vanguard.
- Time Away from Work: Penn provides you with a
substantial amount of time away from work during the course of the
year. This allows you to relax, take vacations, attend to personal
affairs, recover from illness or injury, spend time with
family-whatever your personal needs may be.
- Long-Term Care Insurance: In partnership with Genworth
Financial, Penn offers faculty and staff (and your eligible family
members) long-term care insurance to help you cover some of the
costs of long-term care services received at home, in the community
or in a nursing facility. If you apply when you're newly hired, you
won't have to provide proof of good health or be subject to
underwriting requirements. Eligible family members must always
provide proof of good health and are subject to underwriting.
- Wellness and Work-life Resources: Penn is committed to
supporting our faculty and staff as they balance the competing
demands of work and personal life. That's why we offer a wide
variety of programs and resources to help you care for your health,
your family, and your work-life balance.
- Professional and Personal Development: Penn provides an
array of resources to help you advance yourself personally and
professionally.
- University Resources: As a member of the Penn community,
you have access to a wide range of University resources as well as
cultural and recreational activities. Take advantage of the
University's libraries and athletic facilities, or visit our
arboretum and art galleries. There's always something going on at
Penn, whether it's a new exhibit at the Penn Museum, the latest
music or theater presentation at the Annenberg Center, or the Penn
Relays at Franklin Field to name just a few examples. As a member
of the Penn community, you're right in the middle of the
excitement-and you and your family can enjoy many of these
activities for free.
- Discounts and Special Services: From arts and
entertainment to transportation and mortgages, you'll find great
deals for University faculty and staff. Not only do Penn arts and
cultural centers and museums offer free and discounted admission
and memberships to faculty and staff. You can also enjoy
substantial savings on other goods and services such as new cars
from Ford and General Motors, cellular phone service plans, movie
tickets, and admission to theme parks.
- Flexible Work Hours: Flexible work options offer
creative approaches for completing work while promoting balance
between work and personal commitments. These approaches involve use
of non-traditional work hours, locations, and/or job
structures.
- Penn Home Ownership Services: Penn offers a forgivable
loan for eligible employees interested in buying a home or
currently residing in West Philadelphia, which can be used for
closing costs or home improvements.
- Adoption Assistance: Penn will reimburse eligible
employees on qualified expenses in connection with the legal
adoption of an eligible child, such as travel or court fees, for up
to two adoptions in your household.
To learn more, please visit:
https://www.hr.upenn.edu/PennHR/benefits-pay
Equal Employment Opportunity Statement
The University of Pennsylvania is an equal opportunity employer.
Candidates are considered for employment without regard to race,
color, sex, sexual orientation, religion, creed, national origin
(including shared ancestry or ethnic characteristics), citizenship
status, age, disability, veteran status or any class protected
under applicable federal, state, or local law.
To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/SCC-Aresty-InstExec-Ed/Director--Marketing-Integration---Operations---Wharton-Executive-Education_JR00127722
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