Posting Details
Posting Details
Job Title
Director of Campus Enrollment Marketing
Department
ODUGLOBAL BRAND & ENROLL MKT SS-VHS
Position Number
FP890A
Location
Norfolk, VA
Job Summary
The Director of Campus Enrollment Marketing shapes and executes integrated, audience-centered marketing strategies that support campus enrollment at Old Dominion University. Reporting to the Associate Vice President for Growth Marketing, the position guides efforts for undergraduate, graduate, transfer, international, military-affiliated and other priority populations.
The position oversees the campus enrollment marketing team and is responsible for campaign planning, content strategy, digital and traditional advertising, email marketing, enrollment-focused web content, social media, market research, performance analysis, budget management and vendor coordination. Working closely within the Division of Digital Transformation and Technology and throughout ODU, the director ensures that marketing efforts are aligned with institutional priorities, enrollment goals and university brand standards.
The director uses audience insights, enrollment data and campaign performance to guide decisions, strengthen recruitment outcomes and continuously improve communications journeys. The role also manages competing priorities, establishes clear workflows and accountability for the team, and serves as a strategic marketing partner to campus leaders.
Hiring Range: $90,000–$95,000, commensurate with education, experience, and qualifications.
Position Type
FullTime
Type of Recruitment
General Public
Minimum Qualifications
Posting Details
Job Title
Director of Campus Enrollment Marketing
Department
ODUGLOBAL BRAND & ENROLL MKT SS-VHS
Position Number
FP890A
Location
Norfolk, VA
Job Summary
The Director of Campus Enrollment Marketing shapes and executes integrated, audience-centered marketing strategies that support campus enrollment at Old Dominion University. Reporting to the Associate Vice President for Growth Marketing, the position guides efforts for undergraduate, graduate, transfer, international, military-affiliated and other priority populations.
The position oversees the campus enrollment marketing team and is responsible for campaign planning, content strategy, digital and traditional advertising, email marketing, enrollment-focused web content, social media, market research, performance analysis, budget management and vendor coordination. Working closely within the Division of Digital Transformation and Technology and throughout ODU, the director ensures that marketing efforts are aligned with institutional priorities, enrollment goals and university brand standards.
The director uses audience insights, enrollment data and campaign performance to guide decisions, strengthen recruitment outcomes and continuously improve communications journeys. The role also manages competing priorities, establishes clear workflows and accountability for the team, and serves as a strategic marketing partner to campus leaders.
Hiring Range: $90,000–$95,000, commensurate with education, experience, and qualifications.
Position Type
FullTime
Type of Recruitment
General Public
Minimum Qualifications
- Education: Bachelor’s degree in marketing, communications, business administration, higher education or a related field; or a combination of education, training, and experience equivalent to a bachelor’s degree in the preceding fields.
