"Director of Communication for Admissions"

Summary

The Director of Admissions Communication is responsible for leading the Admissions Communication team to develop, implement and execute strategic marketing and communication plans for the Traditional Undergraduate, Online Undergraduate, Graduate (online and on campus) and International Admissions Offices. This position is responsible for leadership & direct management of CRM strategies (Salesforce & Marketing Cloud), creating and implementing an electronic communications and social media plan for each admissions cycle, editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to all Admissions is up-to-date and relevant for prospective students and families.

Essential Duties and Responsibilities

1. Provide direct supervision and leadership to the Admissions Communication team including various communication specialists and student workers who are responsible for the outbound communication to all prospective undergraduate, graduate and international students both online and on campus.
2. Oversee all Admissions Offices’ marketing and communication efforts. This includes collaborating with each department to develop a comprehensive communication plan for prospective students at every stage of the recruitment process.
3. Spearhead day-to-day operations in Marketing Cloud to maximize available technology and meet enrollment goals.
4. Collaborate with the Admissions Operations team to uphold data integrity and systems.
5. Collaborate with the CBU Marketing & Communication Division in the creation and updating of marketing collateral.
6. Coordinate the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns.
7. Report and assess the success of various recruitment campaigns using analytics from Marketing Cloud, JRM and university web site, and adjust the campaigns as a result of the data analysis.
8. Conduct market research to determine the best messaging for marketing campaigns.
9. Report and assess the success of various recruitment campaigns using analytics from Marketing Cloud, JRM and university web site.
10. Serve as a member of the Admissions Office leadership team and is responsible for participating in big picture strategic decision making and assisting in devising and actualizing strategies that will allow California Baptist University to accomplish its enrollment goals.
11. Collaborate with the schools and colleges to develop a unique communication plan for each school or college that better markets their academic programs and complement the overall communication plan.
12. Manage, maintain, and expand as appropriate, the Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns.
13. Create key messaging and copy that can be used consistently across all integrated marketing channels.
14. Meet regularly with the CBU Marketing & Communication Office to plan for future and assess current marketing campaigns. Provide oversight and strategic direction for the admissions call center.

Supervisory Responsibilities

Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing and training employees, planning, assigning and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems.

Other Knowledge Skills and Abilities

• Demonstrated ability and willingness to live and uphold the University’s Christ-centered mission and values.
• Knowledge and proficiency with modern marketing strategies and techniques both broadly and in admission.
• Knowledge of territory/market development, and an appreciation for data analysis and interpretation.
• Skill in the use of personal computers and related software applications.
• Ability to make administrative and procedural decisions and judgments on matters, including sensitive, confidential issues.
• A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
• Ability to plan, develop, and coordinate multiple projects.
• Ability to read and write at a level appropriate to the duties of the position.
• Ability to gather data, compile information, and prepare reports.
• Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
• Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
• Strong organizational skills and detail oriented.
• Ability to maintain confidentiality.
• Excellent telephone courtesy, knowledge and experience.
• Knowledge of standard budgeting, and expenditure control procedures and documentation.
• Ability to interpret, adapt, and apply guidelines and procedures.
• Ability to create, compose, and edit written materials.
• Ability to resolve customer complaints and concerns.
• Ability to investigate and analyze information and to draw conclusions.

Education and/or Experience

Bachelor’s degree from four-year college or university in marketing, communications or related field; and one to two years related experience and/or training; or equivalent combination of education and experience.