Primary Purpose of Organizational Unit

The Department of Communications and Marketing uses strategic communications to increase knowledge of and support for the university among its various constituents and to enhance Elizabeth City State University’s image and identity. We strengthen existing relationships and create new ones by interacting with the media, marketing the university’s educational opportunities, programs, services and activities, and conveying the university’s key messages. As part of a two-way approach to communications and relationship-building, we also provide feedback from internal and external audiences and improve the image and identity of the university with that feedback.

Description of Work

The Director of Communications and Marketing serves as a strategic leader within the Office of Communications and Marketing at Elizabeth City State University and is responsible for advancing the university’s brand through compelling storytelling, strategic communications, and innovative content development. This position oversees the creation and execution of integrated marketing and communications initiatives designed to increase awareness, visibility, engagement, and affinity for the university among internal and external audiences. The Director leads efforts to highlight the achievements, impact, and distinct value of the university while supporting enrollment, advancement, student success, community engagement, and institutional priorities through clear, creative, and mission-driven communications.

Competencies/Knowledge Skills, and Abilities Required in this Position

• Demonstrated knowledge of strategic communications, brand management, marketing, and public relations principles, particularly within higher education or mission-driven organizations.
• Exceptional written, verbal, and interpersonal communication skills with the ability to develop compelling stories and messaging for diverse audiences across multiple platforms.
• Strong content development and editorial skills, including experience content creation for social media, publications, websites, and multimedia storytelling initiatives.
• Ability to think strategically and creatively while managing multiple projects, priorities, and deadlines in a fast-paced environment with strong attention to detail and accuracy.
• Proven leadership and collaboration skills with the ability to build relationships and work effectively with university leadership, faculty, staff, students, alumni, media partners, and community stakeholders.
• Knowledge of marketing analytics, audience engagement strategies, and emerging communications trends, with the ability to use data and insights to inform communications and marketing decisions.

Minimum Training and Experience

A bachelor’s degree from an accredited university is required; a master’s degree is preferred in communications, marketing or public relations with four or more years of related experience in communications management, including documented success in marketing, branding or advertising. Previous experience in a public higher education institution with knowledge of the emergency crisis communication procedures is preferred.