"Director of Communications & Assistant Advancement Officer"

Job Summary

Southside Virginia Community College (SVCC) is seeking a Director of Communications and Assistant Advancement Officer. The Director must be an experienced, highly creative and motivated leader responsible for planning, development and implementation of all of the College's marketing and communications plans and related strategies, and public relations activities, both external and internal. In addition, this position will be responsible for spearheading the SVCC Foundation's annual fund strategy. This position reports to the Executive Director of Institutional Advancement.

The successful candidate will reside on our Christanna campus in Alberta, however, will have college wide responsibilities serving all locations.

Duties

• Oversee the communications office which includes the functional areas of public relations, strategic recruitment support, advertising, publications, graphic design, social media, and photography/videography
• Develop a comprehensive yearly marketing and communications plan that includes annual advertising, marketing and promotional strategies designed to promote and maintain enrollment, and highlight and advance the programs and services of the College
• Develop integrated marketing communications plans that promote enrollment, programs and initiatives, elevate the image of the College, and publicize student and faculty successes
• Coordinate the use of social media and digital marketing to market the Colleges programs and communicate information to current and prospective students and the Colleges service area communities and partners
• Oversee the development of high-quality, professional, timely and accurate publications, to include brochures, flyers, newsletters magazines and other related materials
• Evaluate communications efforts for effectiveness, impact and return on investment and planning
• Prepare and coordinate the flow of public information, marketing, recruiting, advertising and publications projects; set priorities and meet deadlines; cover events with event photography and press releases
• Proactively identify opportunities for media coverage to enhance the image of the college locally, regionally and statewide
• Manage and administer department budget in a cost-effective and fiscally-responsible manner
• Provide leadership in the development and implementation of an active internal communication plan for employees and students
• Provide marketing and communication leadership for the support of college initiatives that partner with schools, businesses and industries, and governmental agencies regionally and statewide
• Executes special appeals for the SVCC Foundation that encourages annual giving and engagement opportunities through direct mail and online media
• Oversees a strategy to grow the number of donors to the SVCC Foundation
• Assists in writing grants to attain funding for the College
• Serves on the college leadership team for emergency response management
• Serve as liaison to the Virginia Community College System Public Relations and Marketing office
• Represent the college as appropriate and attend off-campus events, which may involve evenings and/or weekends
• Duties as assigned by Director of Institutional Advancement and President of the College

Required Qualifications (KSA's)

• Experience leading creative and innovative projects to enhance agency image, branding and recruiting
• Demonstrated expertise in project planning, development and implementation
• Knowledge and experience in the use of social media, social media advertising and analytics
• Strong understanding of marketing and branding concepts
• Ability to make data-driven decisions and to evaluate return on investments
• Demonstrated experience working with the media
• Must demonstrate excellent communication, written and verbal and interpersonal skills
• Ability to work as part of team
• Work experience in a development / fund raising office
• Maintain positive and professional tone in all communications
• Minimum Bachelors degree in Marketing, Communications, Public Relations, Journalism or related field
• Minimum of 5 years related work experience and at least 2 years of experience at a supervisory level

Additional Considerations

• Previous experience working in a higher education environment

Work Schedule

Monday through Friday, day hours; evenings and weekends as needed. This position requires availability to work across all SVCC locations and is not restricted to a specific site. Limited telework options are available.

Apply via VCCS Jobs Portal | Agency Website