"Director of Communications for Enrollment Management"

Job Description

Classification: Administrator I

Hours: Full-time / 40 hours per week

FLSA: Exempt

Anticipated Hiring Salary Range: $7,537 - $7,550 mo. CSU Salary Schedule

Priority Screening Date: October 16, 2025

Recruitment Status: Open Until Filled

About CSUMB

California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. It is part of the California State University system.

Purpose

Under the general direction of the Vice President for Enrollment Management and Student Affairs, the Director is responsible for leading efforts to advance the enrollment reputation of the University through direction of Divisional staff, enrollment marketing vendors, and admissions professionals.

Essential Duties and Responsibilities

• Oversees strategy, operations, planning, evaluation of staff and assigned areas within the Division of Enrollment Management and Student Affairs.
• Manages projects and supports the development and maintenance of customer relationship manager (CRM) platform for enrollment marketing and recruitment purposes.
• Manages the design, launch and strategy of plans, reports, and campaigns and evaluates social media enrollment strategies.
• Manages staff for production using workflow processing tools and project management strategies.
• Conducts regular status meetings with the Vice President and works with job owners to gather and approve content.
• Coordinates with contractors and enrollment vendors for the completion of projects as needed.
• Manage enrollment strategy, production, and delivery in all digital marketing channels.
• Manages assigned staff and collaborates with other Divisional leadership and staff.
• Establish and measure enrollment ROI and KPIs.
• Grow and enhance CSUMB enrollment brand.
• Employs analytical techniques based on data and user experience research.
• Research and implement how additional use of predictive analytics, automation, and artificial intelligence can keep marketing strategies efficient.
• Utilize the latest marketing trends, technologies and marketing platforms.

Other Functions

• Performs other job-related duties and special projects as assigned.
• May be required to work evenings or weekends as necessary.

Knowledge, Skills and Abilities

• Ability to manage work flow and priorities.
• Demonstrated experience in designing and implementing successful enrollment marketing campaigns.
• Experience in enrollment marketing in public higher education.
• Proven experience delivering creative and successful marketing campaigns.
• Functional knowledge of web and print design procedures.
• Sense of ownership and pride in work performance.
• Critical thinker with problem solving, analytical and project management skills.
• Ability to tell a story with data.
• Experience with customer relationship manager (CRM) and marketing automation software tools.
• Excellent prioritization skills.
• Strong organizational skills.
• High energy, self-starter.
• Ability to work cooperatively with diverse segments of the university.
• Demonstrated experience developing and executing branding, messaging, advertising, marketing, and design strategy.
• Expertise with a wide range of communications practices and tactics.
• Exceptional oral and written communication skills.
• Skilled in managing staff and budgets.
• Knowledgeable in applying University, CSU, state and federal guidelines and policies.

Minimum Qualifications

Bachelor's Degree in Communications, Marketing, Journalism, or similar field. Minimum of five years progressively responsible work in high school and/or university marketing, advertising, brand management, publication production.

Specialized Skills

Must handle multiple assignments simultaneously, accurately, and consistently by deadline. Must work independently as well as a team member.

Preferred Qualifications

Master's degree in communications, marketing, or similar field. Working knowledge of project management software. Experience using customer relationship manager (CRM) and email marketing tools.

Special Conditions of Employment and Position Designations

All offers of employment are contingent upon the successful completion of a background check. This position is designated as a Campus Security Authority (CSA).

Physical Environment

Office environment with standard equipment and tasks. Position requires working at a computer and desk for extended periods of time. Requires travel between campus offices and off-campus locations.

Benefits/Perks

This is a management-level position with an attractive benefits package, including vacation accrual, medical insurance, and retirement membership.

Application Procedure

For full consideration, applicants must complete the required online application prior to the priority screen date.