with the marketing team measuring success and gathering insights before and post campaigns. This position provides supervision to a full-time and part-time photographer, two full-time videographers, three full-time graphic designers, a full-time senior copywriter, part-time student workers, as well as, provide direction on marketing, branding, photo/video, design and video consultants and to marketing professionals across the university. This position must manage sensitive issues and navigate crisis communications in a highly responsive and collaborative manner.
Position Type
FullTime
Type of Recruitment
General Public
Minimum Qualifications
Knowledge: Demonstrated considerable knowledge of branding/marketing and communications tactics and strategies. Demonstrated considerable knowledge of advertising mediums, tactics, and operations. Demonstrated considerable knowledge of marketing, advertising, media buying, branding, digital media, design and/or news media video processes and production. Four+ years of video storytelling experience for web and/or broadcast. Extensive video package scripting and research skills for broadcast/video production. Thorough understanding of online video products, tools, and specifications.
Skills: Demonstrated exceptional oral and written communications skills. Demonstrated skill in using multimedia tools such as Adobe Creative Suite and PowerPoint to develop advertising or marketing campaigns, presentations, and/or copywriting. Demonstrated skill in working effectively in a team setting to achieve goals. Must be detail-oriented and highly organized with the ability to organize, prioritize and plan work. Develop partnerships and relationships with high-end marketing, media buying, and video production companies. Use sound research techniques to produce marketing content with a high degree of accuracy. Experience working in a fast-paced, deadline-driven environment. Demonstrated skills in developing and leading the creative vision for marketing, multimedia journalism, and documentary-style video storytelling. Produce and direct long and short form videos. Produce and direct content in partnership with both pre- and postproduction, directors of photography, photographers, editors, sound, lighting and graphic artists. Ability to write scripts for a variety of target audiences. Direct professional and non-professional actors. Work with senior leadership to promote innovation in videos. Supervise video recordings. Must be a highly creative story-teller with the ability to make research topics compelling through use of b-roll and high-production values.
Abilities: Demonstrated ability to implement policies and procedures effectively within a decentralized setting. Demonstrated ability to cultivate and maintain effective relationships with departments, faculty, staff, and students within the University community. Demonstrated ability to use the web, video, news media and social networking sites for marketing purposes. Master’s degree in Marketing, Advertising, Communications, Business Administration or other related field, or equivalent combination of education and experience. Considerable experience with brand marketing/communications in a professional setting. Considerable experience in copywriting and/or developing creative content for marketing or advertising campaigns. Considerable experience training and supervising staff.
Preferred Qualifications
Some experience in higher education marketing. Some management experience in a University setting.
Conditions of Employment
In-person reporting required. This position is not eligible to telework.
This position is required to complete a Statement of Personal Economic Interest upon hire in accordance with the Code of Virginia.
