"Director of Creative Strategy, Albion Center (2866)"

Job Description

The Director of Creative Strategy leads the creative direction and implementation of marketing campaigns. This role is responsible for developing innovative creative concepts and strategies, while overseeing the Multimedia Specialist and Graphic Design/Web Specialist to ensure brand consistency and impactful messaging. This is a 12-month, full-time, position and reports to the Executive Director of Marketing and Communications in the Albion Center for Professional Development. This position requires the employee to reside within commuting distance of the Pocatello campus.

Key Responsibilities

• Manage digital marketing efforts, including advertising on Google and Meta, and oversee partnerships with social media influencers and external companies, managing contracts and executing collaborative marketing campaigns (40%)
• Manage marketing expenditures related to advertising, and advertising contracts, leading Requests for Proposals (RFPs) and requisitions in collaboration with the University's Purchasing Department (15%)
• Track and analyze the effectiveness of advertising strategies and campaigns, providing reports and insights to improve ongoing efforts, and research marketing trends, audience behavior, and emerging technologies to keep content current, engaging, and relevant (10%)
• Supervise the Albion Center's Multimedia Specialist and Graphic Design/Web Specialist to support the execution of marketing campaigns (10%)
• Implement traditional marketing initiatives such as the nationwide postcard and promotional giveaway campaigns to drive engagement and awareness (10%)
• Expand the Albion Center's website and social media presence by developing strategies to best position the Center on those platforms (10%)
• Work closely with the Executive Director of Marketing and Communications to execute marketing campaigns in alignment with the Albion Center's mission and goals, and be knowledgeable of university policies and procedures related to branding, marketing, and communications (5%)

Minimum Qualifications

• Bachelor's degree in marketing, communications, or related field
• Five years relevant professional experience with digital marketing, creative strategy, and graphic design
• Proven experience working with Adobe Cloud, Canva, or related softwares
• Exceptional communication and writing skills
• Strong interpersonal and organizational skills

Preferred Qualifications

• Master's degree in related field
• Two years leadership experience in marketing, communications, or related field
• Knowledge of Idaho State University and/or public university brand guidelines, policies, procedures, and marketing strategies

Additional Information

You must submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled; however, priority consideration will be given to applications received on or before October 12, 2025. Salary will be between $75,000 and $85,000 per year, commensurate with education and experience. Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.

Idaho State University is an Equal Employment Opportunity employer, including Veterans and individuals with disabilities. The State of Idaho is committed to access and reasonable accommodations for individuals with disabilities, auxiliary aids and services are available upon request. If you require an accommodation at any step in our recruitment process, you are encouraged to contact (208) 334-2263 (TTY/TTD: 711), or email ada.coordinator@dhr.idaho.gov. Preference may be given to veterans who qualify under state and federal laws and regulations.