Position Overview

Reporting to the Senior Associate Vice President for Enrollment Management & Dean of Undergraduate Admission, the Director of Enrollment Management Signature Events & Visitor Services is a senior leadership role responsible for the strategic development and execution of Merrimack College’s recruitment and yield event portfolio and campus visitor experience programs.

The Director holds strategic ownership of two interconnected functions. On the Signature Events side, they lead the vision, planning, and execution of a comprehensive portfolio of recruitment and yield events, including Open Houses, Admitted Student Days, and Counselor Events, as well as early engagement programming designed to introduce prospective sophomores and juniors to Merrimack. On the Visitor Services side, they oversee daily campus visit operations and the Ambassador program.

Primary Responsibilities

• Provide direct supervision and coaching to professional and student staff.
• Develop and implement long-term strategies for Signature Events and Visitor Services.
• Design, plan, and oversee the execution of all Signature events.
• Oversee the daily operations of the campus visit experience.
• Design and implement engagement opportunities for high school sophomores and juniors.
• Develop and oversee internal and external communication strategies.
• Create and present comprehensive post-event reports to senior leadership.
• Engage community partners in event delivery and execution.
• Oversee and manage internal and external vendor relations.
• Oversee the development, inventory, and distribution of event-related marketing materials.
• Develop and manage an annual budget for all Signature Events.
• Manage post event surveys.
• Push for continuous innovation by researching and incorporating new technologies.
• Represent Merrimack College at relevant industry conferences.
• Performs other related duties as assigned.
• Willingness to work evenings and weekends as required.

Qualifications and Skills

• Demonstrated ability to design and execute high-quality, innovative event programming at scale.
• Proficiency in using data and reporting tools including experience with Slate CRM or comparable platforms.
• Commitment to providing exceptional customer service.
• Superior written, verbal, and public speaking communication skills.
• Strong organizational, multi-tasking, problem-solving, and time management skills.
• Ability to establish and maintain effective relationships.
• Self-directed and proactive.

Experience

• Bachelor’s degree required, Master preferred.
• 7-10 years of progressive experience leading large-scale events.
• Experience with Slate CRM preferred.
• Supervisory experience is required.
• Professional experience outside higher education is highly preferred.