Job Details
Posting Number: STA00547PO26
Job Family: Athletics Administration
Job Function: Athletics Administration
USC Market Title: Athletics Administrator
Job Level: P3 - Professional
Business Title (Internal Title): Director of Marketing & Fan Experience for Women's Basketball
Campus: Columbia
Work County: Richland
College/Division: Athletics
Department: ATH Department of Athletics
State Pay Range: Unclassified
USC Market Range: B00
Anticipated Hiring Range: $52,000 - Salary commensurate with qualifications.
Part/Full Time: Full Time
Hours per Week: 37.5
Work Schedule: Generally Monday – Friday, 8:30am – 5:00pm. Willing to work a flexible schedule to include evenings, weekends and holidays to meet the needs of the department.
Basis: 12 months
Job Search Category: Other Professional
Advertised Job Summary
The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department’s overall success.
The Director serves as the primary marketing contact for women’s basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state.
Job Related Minimum Required Education and Experience
Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Preferred Qualifications
- Master’s degree in marketing, sport management, communications, business administration, public relations, or a related field.
- Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.
- Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.
- Experience with budget management, strategic planning, and departmental operations.
Knowledge/Skills/Abilities
- Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
- Experience planning and executing game presentation and promotional activities for athletic events.
- Experience supervising, mentoring, or training interns or other project teams.
- Excellent written, verbal, organizational, and interpersonal communication skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Ability to work evenings, weekends, and holidays as required by athletic event schedules.
Job Duties
Women’s Basketball Marketing Strategy & Attendance Growth (35%): Serve as the primary marketing contact for women’s basketball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. ...
Revenue Generation & Special Events (20%): Assist with the development, implementation, and evaluation of innovative revenue-generating events and fan engagement initiatives that support departmental objectives. ...
Non-Ticketed Sport Oversight (15%): Provide strategic oversight and direction for marketing efforts for assigned non-ticketed sports through the training, supervision, and mentorship of marketing interns. ...
Administrative Responsibilities & Departmental Support (10%): Assist with departmental planning, special projects, budget management, and other assignments as requested. ...
Community Outreach Programs & Fan Development (20%): Provide strategic oversight of the department’s community outreach initiatives, including Active Gamecocks and Read with the Gamecocks. ...
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