Design and manage a territory-based recruitment model covering
high schools, community colleges, dual-credit partners, and feeder
institutions across the Houston metropolitan area and key Texas
markets.
Establish and track annual recruitment goals by student type
(first-time freshmen, transfer, dual-credit, adult learner),
geography, academic program, and demographic segment.
Analyze enrollment trends, market data, and competitor
positioning to identify opportunities and inform strategic
recruitment decisions; prepare and present recruitment performance
reports to the Executive Director of Admissions on a regular
basis.
Collaborate with academic deans, department chairs, and faculty
to develop program-specific recruitment strategies that align with
TSU’s academic mission and enrollment priorities.
Prospective Student Outreach and Yield Conversion
- Lead and coordinate all prospective student outreach
activities, including high school visits, college fairs, community
events, campus preview days, open houses, and virtual recruitment
programs.
- Manage the prospective-student communication funnel from
initial inquiry through enrollment deposit, in direct coordination
with the Enrollment Management Marketing and Communications
Manager, to ensure a seamless, compelling, and data-driven
communication cadence.
- Develop and implement targeted yield strategies to convert
admitted students into enrolled students, with particular attention
to Pell-eligible, first-generation, and underrepresented student
populations.
- Build and maintain relationships with high school counselors,
community college advisors, community-based organizations, and
other partners who serve prospective TSU students in assigned
markets.
- Represent TSU at recruitment events, college fairs, and
community programs with professionalism and a deep knowledge of
TSU’s academic programs, financial aid opportunities, student life,
and outcomes.
Transfer and Dual-Credit Recruitment
- Develop and implement a coordinated transfer recruitment
strategy in alignment with Texas’s community college
performance-based funding incentives, which reward transfer
completions and create mutual alignment between TSU and its
community college partners.
- Collaborate closely with the TSU Transfer Center to align
recruitment outreach with transfer advising services, ensuring
prospective transfer students receive a seamless experience from
initial contact through enrollment; serve as the recruitment
liaison to the Transfer Center on all transfer pipeline and
partnership activities.
- Build and maintain relationships with community college
advising offices, transfer centers, and dual-credit program
coordinators at San Jacinto College, Houston Community College,
Lone Star College, and other key feeder institutions, in
coordination with the Transfer Center.
- Participate in transfer fairs, community college campus events,
and transfer-focused programming to represent TSU and build
awareness of transfer pathways, articulation agreements, and
financial aid opportunities.
- Develop and manage TSU’s dual-credit recruitment pipeline in
partnership with Houston-area school districts, ensuring
prospective dual-credit students and their families have a clear
pathway from dual enrollment to full enrollment at TSU .
- Track and report transfer and dual-credit recruitment metrics,
including pipeline progress and conversion rates, to the Executive
Director of Admissions.
Data, Analytics, and Technology
- Partner with the Enrollment Management Data Analyst to develop,
maintain, and utilize recruitment dashboards, funnel reports, and
conversion analytics that support data-driven strategy and resource
allocation.
- Manage and optimize the use of TSU’s Customer Relationship
Management ( CRM ) system for prospective student communication,
lead tracking, event management, and funnel reporting; ensure all
recruitment staff are trained and consistently using the CRM .
- Use enrollment and market data to evaluate return on investment
of recruitment activities by territory, event type, and student
segment; recommend and implement adjustments to the recruitment
strategy based on data findings.
- Prepare and present regular recruitment reports, funnel
analyses, and yield projections to the Executive Director of
Admissions to support enrollment forecasting and budget
planning.
Staff Leadership and Development
- Directly supervise the Admission Counselors; provide day-to-day
direction, ongoing coaching, professional development, performance
management, and accountability to ensure a high-performing,
student-centered recruitment team.
- Assign and manage territory coverage, recruitment travel
schedules, and event responsibilities across the Admission
Counselor team to ensure comprehensive market coverage and
equitable workload distribution.
- Conduct regular one-on-one supervision meetings, team meetings,
and formal performance evaluations for all Admission Counselors;
set clear performance expectations and goals aligned with Division
recruitment targets.
- Foster a team culture within the Office of Admissions built on
collaboration, accountability, student-centered service, and
continuous improvement.
- Identify and facilitate professional development opportunities
for Admission Counselors, including training on enrollment
management best practices, CRM utilization, diversity-focused
recruitment strategies, and territory management.
- Assist the Executive Director of Admissions in recruiting,
hiring, and onboarding new Admission Counselors as needed.
Collaboration and Institutional Engagement
- Work closely with the Enrollment Management Marketing and
Communications Manager to ensure recruitment messaging, campaigns,
and communication touchpoints are aligned with the Division’s brand
strategy and enrollment targets.
- Serve as the primary recruitment liaison to the TSU Transfer
Center, maintaining regular communication on transfer student
pipelines, community college partnership activity, and shared
enrollment goals.
- Collaborate with the Office of Financial Aid to ensure
prospective students receive timely, accurate financial aid
information and that financial aid packaging is integrated into the
yield strategy.
- Partner with Academic Affairs and student support offices to
ensure recruitment messaging accurately reflects TSU’s academic
programs, support services, and student outcomes.
- Participate in Division and university-wide planning processes,
committees, and events as assigned by the Executive Director of
Admissions.
- Represent the Division of Enrollment Management at system-level
meetings, professional association conferences, and other external
venues as assigned.
- Performs other job-related duties as assigned.
% FTE
1.0
Hiring Range
$87,339.81 - $111,358.25
Education
- Bachelor’s degree required from a regionally accredited
institution. A degree in Higher Education, Marketing,
Communications, Business, or a related field preferred.
- Master’s degree in Higher Education Administration, Student
Affairs, Marketing, Business Administration, or a closely related
field.
Required Licensing/Certification
N/A
Knowledge, Skills, and Abilities
Knowledge of:
- Comprehensive knowledge of student recruitment strategies,
enrollment management best practices, and the higher education
enrollment funnel from lead generation through enrollment
confirmation.
- Strong strategic planning skills, with the ability to design,
implement, and evaluate complex, multi-channel recruitment programs
across diverse student populations and geographic markets.
- Excellent data analysis skills, including the ability to
interpret enrollment trends, build reports from CRM and SIS
platforms, and present data-driven recommendations to senior
leadership.
- Outstanding communication and presentation skills, with the
ability to represent TSU compellingly to prospective students,
families, school counselors, and community partners in both
one-on-one and group settings.
- Proven leadership and supervisory skills, including the ability
to motivate and develop a team, set clear performance expectations,
provide coaching and feedback, and build a culture of
accountability.
- Strong project management skills, with the ability to manage
multiple recruitment campaigns, events, and initiatives
simultaneously within established timelines and budgets.
- Demonstrated commitment to equity, access, and diversity in
student recruitment, with cultural competence in engaging with
prospective students and families from underrepresented and
historically marginalized communities.
- Proficiency with technology platforms commonly used in
enrollment management, including CRM systems, Microsoft Office
Suite, and virtual engagement tools.
- Ability to work a flexible schedule, including evenings and
weekends, during peak recruitment periods, and to travel locally
and statewide as required.
Work Experience
- Minimum of five (5) years of progressively responsible
experience in higher education enrollment management, admissions,
or student recruitment, with at least two (2) years in a
supervisory or leadership role.
- Demonstrated experience developing and implementing strategic
recruitment plans, territory management programs, or yield
improvement initiatives in a higher education setting.
- Experience managing a CRM platform (Slate, Salesforce,
Ellucian, or equivalent) for prospective student communications,
funnel tracking, and recruitment reporting.
- Demonstrated ability to analyze enrollment data, interpret
funnel metrics, and use data to inform recruitment strategy and
resource allocation.
- Proven experience building and maintaining external
partnerships with high schools, community colleges, or
community-based organizations for recruitment purposes.
- Valid driver’s license and ability to travel locally and
statewide for recruitment events, school visits, and community
college outreach activities.
- Ability to maintain the security or integrity of critical
infrastructure, which may include communications systems, computer
networks and systems, cybersecurity systems, electrical grid,
hazardous waste treatment or water treatment system.
Preferred:
- Experience in enrollment management or recruitment at an HBCU,
minority-serving institution, or urban-serving university with a
significant Pell-eligible and first-generation student
population.
- Knowledge of Texas’s higher education landscape, including
THECB transfer articulation frameworks, dual-credit program
structures, and community college transfer pathways.
- Experience developing and managing transfer student recruitment
programs or dual-credit pipeline initiatives.
- Demonstrated record of improving enrollment yield, increasing
transfer student enrollment, or building high-impact community
college partnership programs.
- Familiarity with the Houston metropolitan higher education
market, including key feeder high schools, community college
systems, and underserved communities.
- Experience with enrollment management software systems (Banner,
PeopleSoft, or equivalent student information systems).
- Bilingual (English/Spanish) preferred but not required.
Working/Environmental Conditions
This job description is intended to be generic in nature and
describe the essential functions of the job. It is not necessarily
an exhaustive list of all duties and responsibilities. The
essential duties, functions and responsibilities may vary based on
the specific tasks assigned to the position.
Desired start date
Position End Date (if temporary)
Posting Detail Information
UA EEO Statement
It is the policy of Texas Southern University to provide a work
environment that is free from discrimination for all persons
regardless of race, color, religion, sex, age, national origin,
individuals with disability, sexual orientation, or protected
veteran status in its programs, activities, admissions or
employment policies. This policy of equal opportunity is strictly
observed in all University employment-related activities such as
advertising, recruiting, interviewing, testing, employment
training, compensation, promotion, termination, and employment
benefits. This policy expressly prohibits harassment and
discrimination in employment based on race, color, religion,
gender, gender identity, genetic history, national origin,
individuals with disability, age, citizenship status, or protected
veteran status. This policy shall be adhered to in accordance with
the provisions of all applicable federal, state and local laws,
including, but not limited to, Title VII of the Civil Rights
Act.
Manual of Administrative Policies and Procedures
Close Date
09/14/2026
Open Until Filled (overrides close field)
No
Special Instructions to Applicants
Open to all applicants.
Posting Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a Bachelor’s degree required from a regionally
accredited institution? (Degree in Higher Education, Marketing,
Communications, Business, or a related field preferred.)
- * Do you have a Master’s degree in Higher Education
Administration, Student Affairs, Marketing, Business
Administration, or a closely related field?
- * Do you have a minimum of five (5) years of progressively
responsible experience in higher education enrollment management,
admissions, or student recruitment, with at least two (2) years in
a supervisory or leadership role?
- * Do you have demonstrated experience developing and
implementing strategic recruitment plans, territory management
programs, or yield improvement initiatives in a higher education
setting?
- * Do you have experience managing a CRM platform (Slate,
Salesforce, Ellucian, or equivalent) for prospective student
communications, funnel tracking, and recruitment reporting?
- * Do you have proven experience in building and maintaining
external partnerships with high schools, community colleges, or
community-based organizations for recruitment purposes?
Applicant Documents
Required Documents
- Resume
- Cover Letter/Letter of Application
- Official Transcripts
Optional Documents
- Other Document
- Reference Letter 1
- Reference Letter 2
- Reference Letter 3
