Position Description
The Director of Slate Technology and Data Analytics provides
strategic and operational leadership for Manhattan University’s
enrollment technology, data, analytics, and reporting ecosystem.
Reporting to the Vice President for Enrollment Management and
Marketing, the Director serves as the principal product owner and
administrator for Technolutions Slate and translates institutional
priorities into secure, efficient, student-centered processes that
strengthen recruitment, admission, yield, enrollment, retention,
and long-term financial sustainability.
The Director partners with Admissions, Marketing and
Communications, Financial Aid, Jasper Central, Information
Technology Services, Institutional Research and Assessment,
Academic Affairs, Finance, faculty, and academic leadership to
establish shared data definitions, improve cross-functional
workflows, and deliver timely, actionable intelligence. The role
advances Manhattan University’s transition from reactive operations
to disciplined Strategic Enrollment Management through stronger CRM
governance, automation, funnel analytics, forecasting, campaign
attribution, and continuous improvement. The Director carries out
this work in a manner consistent with the University’s
person-centered Lasallian Catholic mission, respect for human
dignity, ethical conduct, access, student success, and responsible
stewardship of institutional resources.
Job Responsibilities
Slate Strategy, Administration, and Product Ownership
- Serve as the primary Slate administrator and institutional
product owner for enrollment-related functionality, with
responsibility for platform strategy, governance, configuration,
release management, testing, documentation, and continuous
optimization.
Design and maintain applications, forms, portals, events,
decision workflows, Reader processes, communications, permissions,
rules, queues, scheduler functions, and other Slate capabilities
supporting undergraduate, graduate, transfer, international, and
continuing student populations.
Maintain a prioritized CRM roadmap aligned with the
University’s Strategic Enrollment Management plan, enrollment
targets, student-service standards, and available resources.
Establish development, testing, quality-assurance, deployment,
change-control, and rollback practices that reduce operational risk
and protect business continuity during critical recruitment and
enrollment periods.
Monitor platform updates and emerging capabilities, including
Slate AI, and recommend adoption only after evaluating business
value, data readiness, privacy, accessibility, security, bias,
accuracy, and appropriate human oversight.
Data Governance, Integration, Security, and Compliance
- Lead enrollment data governance by establishing data
definitions, ownership, quality standards, access controls,
retention practices, and an authoritative source framework for key
enrollment measures.
- Build, monitor, document, and troubleshoot secure integrations
among Slate, Ellucian Banner, financial aid systems, application
services, marketing platforms, identity and access tools, Tableau
or Power BI, and other approved University systems using APIs, web
services, secure file transfer, SQL, and available middleware.
- Conduct recurring audits of records, rules, imports,
permissions, queries, reports, communications, and integrations;
identify root causes and drive issues through documented
resolution.
- Apply role-based access and least-privilege principles, support
single sign-on and multifactor authentication where applicable, and
partner with Information Technology Services on incident response,
risk assessment, vendor review, disaster recovery, and continuity
planning.
- Ensure adherence to FERPA, University privacy and security
policies, records-retention requirements, accessibility standards,
ethical recruitment practices, and applicable federal and state
requirements.
Analytics, Forecasting, and Decision Support
- Develop and maintain trusted dashboards, scorecards, recurring
reports, and self-service tools that provide timely visibility into
inquiry generation, applications, admits, deposits, melt,
enrollment, retention, net tuition revenue, discounting, campaign
performance, event conversion, engagement signals, and barriers to
enrollment.
- Provide weekly and cycle-based funnel reporting with
year-over-year, goal, cohort, geography, program, source, and
student-population comparisons; clearly identify risks,
opportunities, and recommended actions.
- Reconcile Slate recruitment, application, deposit, and
enrollment reporting with Banner, payment systems, and official
institutional reporting in partnership with Institutional Research,
Finance, and relevant system owners. Document cohort definitions,
reporting dates, status mappings, and historical snapshots, and
explain material differences before reports are presented to
leadership.
- Support enrollment forecasting, scenario planning, predictive
modeling, territory and market analysis, recruitment-source
evaluation, and resource allocation for first-year, transfer,
graduate, international, and other priority populations.
- Develop measurement frameworks for communication and marketing
effectiveness, including attribution, cost per inquiry or
applicant, conversion, return on investment, and channel
performance.
- Present complex findings in concise, decision-ready formats for
the President, Cabinet, Board committees, deans, and enrollment
leadership while communicating limitations, assumptions, and data
quality considerations.
Student Experience, Automation, and Operational Improvement
- Use CRM design, automation, behavioral triggers, and workflow
orchestration to reduce manual work, shorten response times, remove
applicant friction, and deliver timely, personalized, accessible
communications and next steps.
- Partner with enrollment and academic teams to implement shared
interaction logging, barrier-code triage, routing, escalation, and
resolution tracking that support proactive outreach and coordinated
service to students and families.
- Continuously assess portals, forms, communications, checklists,
event experiences, and decision processes for usability, clarity,
mobile responsiveness, accessibility, and equitable outcomes.
- Lead process mapping and redesign initiatives; establish
service levels, operating procedures, controls, and documentation
for high-volume and high-risk enrollment processes.
Leadership, Partnership, and Enablement
- Serve as the principal liaison among Enrollment Management and
Marketing, Admissions, Jasper Central, Information Technology
Services, Institutional Research and Assessment, Financial Aid,
Finance, Academic Affairs, and external technology partners.
- Chair or facilitate a cross-functional Slate and
enrollment-data governance group that prioritizes requests,
resolves ownership questions, reviews change impacts, and monitors
completion of approved initiatives.
- Develop a community of practice for Slate users through
role-based training, office hours, user guides, release notes, data
dictionaries, and knowledge-transfer plans that reduce reliance on
individual employees or consultants.
- Manage assigned vendors, consultants, contracts, and project
budgets; monitor deliverables, service quality, risk, and return on
investment.
- Supervise and develop assigned CRM, analytics, operations,
student, or project staff, as applicable, and promote a culture of
accountability, service, collaboration, innovation, and continuous
improvement.
Other Duties
- Lead special projects and provide strategic support to the
President and the Vice President for Enrollment Management and
Marketing as assigned to advance the goals of Manhattan
University.
- Responsibilities may evolve as institutional priorities,
technology, regulations, and student needs change.
Requirements
- Bachelor’s degree in information systems, data analytics,
computer science, business, higher education, statistics, or a
related field, or an equivalent combination of education and
directly relevant experience.
- Five or more years of progressively responsible experience
administering Slate or a comparable enterprise CRM in higher
education, including substantial experience with configuration,
workflows, reporting, permissions, communications, integrations,
and production support.
- Demonstrated proficiency with SQL and relational data concepts;
experience developing decision-ready dashboards and reports in
Slate and a business-intelligence platform such as Tableau or Power
BI.
- Demonstrated experience integrating CRM, student information,
financial aid, application, marketing, and analytics platforms
through APIs, web services, secure file transfer, or
middleware.
- Strong knowledge of data governance, data quality, access
management, privacy, information security, FERPA, documentation,
testing, and change-control practices.
- Ability to translate enrollment strategy and business needs
into scalable technical solutions, manage competing priorities,
lead projects to completion, and communicate effectively with
technical and non-technical audiences.
- Evidence of sound judgment, discretion, initiative, attention
to detail, customer service, collaborative leadership, and
commitment to ethical and responsible use of data and emerging
technologies.
- Strong appreciation for and ability to advance Manhattan
University’s Lasallian Catholic mission and person-centered
approach to education.
Preferred Qualifications
- Master’s degree in a relevant field.
- Advanced Slate expertise across Deliver, Reader, portals,
forms, events, Scheduler, query and report builders, configurable
joins, rules, permissions, integrations, and Slate AI.
- Experience with Ellucian Banner, Common Application and other
application services, digital marketing and attribution platforms,
student-success workflows, predictive analytics, and enterprise
data visualization.
- Experience supporting Strategic Enrollment Management across
undergraduate, graduate, transfer, and international populations in
a competitive, tuition-dependent, or urban private-university
environment.
- Experience leading CRM governance, data stewardship, process
redesign, change management, vendor relationships, and staff
development.
