Director of Social & Digital Media
Director of Social & Digital Media
Department: Special Projects-120010
Minimum Qualifications
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Essential Job Functions
- Manage Official Social Platforms - Serve as the primary manager of App State Athletics' official social media accounts (Instagram, Facebook, X, TikTok, YouTube and emerging platforms)
- Develop Department-Wide Strategy - Create and execute comprehensive, data-driven social media strategies that elevate the App State Athletics brand and support departmental goals
- Align Sport-Specific Messaging - Work with individual sport programs and internal units to ensure consistent, coordinated and brand-aligned messaging across all digital channels
- Monitor Trends and Adapt - Track platform trends, audience behavior and industry best practices to proactively adjust content strategy
- Lead Digital Campaigns - Plan and execute multi-platform campaigns designed to grow brand awareness, increase engagement and support revenue-generating initiatives
- Use Analytics for Decisions - Analyze performance metrics and produce regular reports to inform content decisions, optimize strategy, and support ticketing, sponsorship and marketing objectives.
- Engage Online Communities - Monitor, respond to, and engage with followers across platforms to foster a positive and active digital community
- Coordinate Cross-Department Content - Collaborate with marketing, sponsorships, ticketing, broadcast operations, development and other units to ensure cohesive and strategic content flow
- Produce High-Impact Content - Utilize video, photo and graphic editing tools to create compelling digital content that adheres to brand standards and resonates with target audiences
- Oversee Student Assistants - Supervise students who will assist with social & digital media campaigns, content creation and performance metrics analyses
- Support Website Operations - Assist in managing App State Athletics' official website (appstatesports.com), including multimedia integration such as videos, galleries and social embeds
- Lead Non-Sport Digital Comms - Play a key role in digital communication efforts for non-sport-specific departmental units and initiatives
- Strategic Comms Contact - Act as the primary strategic communications contact for men's basketball and other assigned sports, providing digital coverage, storytelling and media relations support
- Other duties as assigned
Preferred Qualifications
- Experience in an athletics setting
- 2+ years of experience in social media management
- Excellent writing and communication skills
- Understanding of social media trends, best practices, analytics, and metrics
- Proficiency in the Adobe Creative Suite and other design and editing tools
Work Schedule/Hours: Varies (includes nights, weekends and travel)
Anticipated Hiring Range: $45,000-$50,000 (Commensurate with experience)
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