Enrollment Communications CRM and Platform Manager

Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit:

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary:

The Enrollment Communications Platform Manager is a strategic communications professional within University Communications’ Brand Marketing team. This role builds and sustains an enrollment communications ecosystem that is efficient, adaptable, and manageable over time. The position assesses communication needs, recommends smart use of CRM tools, and designs solutions that are effective now and sustainable for future cycles. Reporting to the Director of Enrollment Communications, this position oversees mass messaging to prospective, admitted, and current students, as well as parents, families, and other stakeholders. The role sets direction for how enrollment communications are organized, sequenced, measured, and improved across Slate Technolutions CRM, Ocelot Chatbot, and Emma email system.

The position supervises the Enrollment Communications Platform Specialist and serves as a power user of mass marketing tools. This role partners with technical application administrators while staying focused on communications strategy. The role uses platform tools to segment audiences, build queries, create communication flows, manage reports, and design email and portal content using HTML, CSS, and related tools.

The Enrollment Communications Platform Manager consults with the Director of Enrollment Communications and Enrollment Management leaders, serves on the Strategic Enrollment Processes Committee, and works with Brand Marketing and Campus Partnerships to align campaign strategy, timing, audiences, lead capture, tracking, and follow-up efforts with institutional priorities.

Minimum Qualifications:

• Bachelor’s degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience segments, automated workflows, and communication campaigns within a CRM system.
• Strong analytical skills and comfort working with data to drive platform decisions and communications strategy.
• Organized, detail-oriented approach to platform administration, data management, and deadline tracking.
• Clear communication skills and ability to collaborate effectively across technical and non-technical teams.

Preferred Qualifications:

• Direct experience as a Slate (Technolutions) power user in a higher education enrollment context.
• Demonstrated ability to evaluate communication needs, recommend better approaches, and improve CRM or mass communication processes for greater efficiency and effectiveness.
• Experience supervising CRM, data, or marketing technology staff.
• Familiarity with HTML, CSS, and styling tools to create consistent, visually effective communications.
• Experience with email deliverability best practices, FERPA compliance, and CAN-SPAM regulations in a communications context.

Recruitment Range:

$72,000 - $79,642

Org #-Department:

University Communications - 33901

Job Open Date:

09/18/2026

Job Close Date:

10/04/2026

Open Until Filled:

No

FTE:

1.000

Type of Appointment:

Permanent

Number of Months per Year:

12

FLSA:

Exempt

Percentage Of Time:

35%

Key Responsibility:

Enrollment-Related Mass Communications Strategy & Oversight

Essential Tasks:

• Oversee mass communications in Slate and related platforms for prospective, admitted, and current students, as well as parents, families, and other key audiences.
• Set the direction for how undergraduate and graduate communications are organized, maintained, and improved, with an emphasis on scalable solutions rather than one-off requests.
• Develop communication strategies that support recruitment, application, admission, yield, onboarding, and continued enrollment.
• Oversee current-student messages about financial aid, registration, billing, cashier functions, and other steps needed to stay enrolled.

Percentage Of Time:

30%

Key Responsibility:

Slate Content Oversight

Essential Tasks:

• Build and improve CRM structures that make communications easier to manage, reuse, personalize, and adapt over time.
• Oversee communication campaigns in Slate and other mass communication systems, including building, testing, scheduling, and sending messages.
• Use CRM tools such as content blocks, portals, forms, conditional logic, HTML, and CSS to create clear, personalized student communications.
• Ensure prospective student leads from websites, forms, campaigns, events, advertising, and partnerships are captured, tracked, and added to appropriate follow-up communications.
• Stay current on platform capabilities and apply best practices to improve communication work.
• Develop assessment strategies for CRM campaigns to measure and improve communications impacts and results over time.

Percentage Of Time:

20%

Key Responsibility:

Consultation, Cross-Functional Partnership & Strategy Alignment

Essential Tasks:

• Consult with Enrollment Communications and Enrollment Management leaders on priorities, timing, audiences, message plans, and reporting-based recommendations.
• Collaborate with Admissions, the Graduate School, Financial Aid, the Registrar’s Office, the Cashier’s Office, Student Success, academic units, and other partners on student-facing communications.
• Serve on the Strategic Enrollment Processes Committee and contribute communications guidance to enrollment process improvements.
• Work with Brand Marketing and Campus Partnerships to connect campaigns, forms, events, lead tracking, and follow-up communications.

Percentage Of Time:

15%

Key Responsibility:

Team Leadership, Operations & Quality Assurance

Essential Tasks:

• Supervise, mentor, and evaluate the Enrollment Communications Platform Specialist.
• Assign and prioritize CRM and mass communication work based on enrollment goals, project timelines, and partner needs.
• Maintain documentation and shared practices that support consistent CRM communications across undergraduate, graduate, and current-student audiences.
• Oversee testing and quality control for enrollment mass communications, including audiences, personalization, links, formatting, tracking, accessibility, and timing.
• Coordinate with technical, data, and operations partners when platform issues affect communications work.

Physical Effort:

Hand Movement-Repetitive Motions - C, Finger Dexterity - C, Reading - C, Eye-hand coordination - C, Vision-Color Distinction - C, Vision-Preparing/Analyzing figures - C, Hearing - C, Talking - F, Standing - O, Sitting - C

Work Environment:

Inside - C, Overtime - O