Enrollment Counselor – Athletics Liaison

Employer: King University

Location: Bristol, Tennessee (US)

Salary: Salary is commensurate with experience.

Date posted: Apr 8, 2026

Position Type: Administrative, Enrollment Management, Admissions

Employment Type: Full Time

Institution Type: Private Four-Year Institutions

Job Details

The Enrollment Counselor – Athletics Liaison is responsible for recruiting qualified applicants for admission and enrollment to King University. The enrollment counselor serves as a recruiter and must represent King University to its constituents (students, parents, guidance counselors, coaches, etc.) in an assigned territory, which will include recruited athletes. The recruiter will generate leads, present new information, and establish solid rapport with prospective students and athletes. As the Athletics Liaison, the Enrollment Counselor will partner with King University athletic coaches to keep prospective athletes moving through the enrollment process, keep coaches apprised of university admissions practices and policies, and collaborate with coaches to meet athletic enrollment goals.

Responsibilities:

• Meet yearly enrollment goals as stated by the Associate Vice President of Enrollment Management.
• Represent and promote King University to prospective students and parents, school officials, King University alumni, and community members. Represent the admission process and policy, financial aid opportunities, academic and athletic programs, and campus activities. Articulate and promote the value of King University to constituents.
• General recruiting duties, including, but not limited to:
  • Excellent territory management that ensures strong relationships with constituents to effectively recruit prospective students to enroll.
  • Attend and represent King University at high schools, college fairs, career fairs, church events, and conventions in the designated territory.
  • Build rapport and maintain effective communication with potential students, parents, and school and church officials.
  • Assist in the coordination, set-up, and implementation of all Campus Visit Days and orientations, as assigned.
  • Utilize CRM (Element 451) for effective recruitment communication.
  • Maintain up-to-date knowledge of campus activities, academic programs, and athletic programs.
  • Maintain communications with appropriate faculty, staff, and coaches regarding the progress of recruitment and regarding issues pertaining to specific departments.
  • Evaluate all personal contacts made and think about strategies to improve recruitment.
  • Assure that current King University literature and application materials reach all businesses and pertinent institutions as assigned.
• Athletic enrollment strategy and support:
  • Serve as the primary liaison for Admissions with Athletics.
  • Collaborate closely with leaders and coaches in the athletic department to support synergized recruitment strategies.
  • Use and maintain relevant tracking systems (Element 451, Team Works, etc) for admission and athletics recruitment.
  • Demonstrate understanding and leadership in all athletic admissions matters (such as: understanding of conference regulations, system support, reporting, oversight of admissions practices).
  • Develop strategic admissions tactics that support increased student-athlete enrollment.
  • Support athletic-specific visit opportunities as established by the admissions and athletics departments.
• Maintain a maintenance history of the assigned university-owned vehicle to ensure all servicing is done promptly.

Minimum Qualifications:

Experience: Minimum of 2 years of proven successful experience in a very competitive sales environment.

• Education: A bachelor’s degree is required.
• Communication Skills: Exceptional written and verbal communication skills
• Leadership Skills: Organizational ability, self-motivated, and goal-oriented.
• Computer Skills: Proficient knowledge of Microsoft Office.
• Level of Independence: High level of ability to work independently and able to prioritize the work.
• Physical Exertion Requirements: Medium Work as defined by the Bureau of Labor Statistics.
• Schedule Flexibility: Frequent weekend or evening work is required, including extensive travel.
• Driving History: Must qualify to drive a university vehicle.
• Procedures Commitment: The candidate must adhere to any and all King University policies as detailed for all employees in the Employee Handbook or specifically per any department, such as Admissions, Business Office, Financial Aid, etc.
• Christian Commitment: The candidate must have and be able to articulate a personal faith in the Lordship of Jesus Christ and support the mission of King University.