Overview
The Enrollment Counselor serves as a member of the Admissions team, focusing on supporting prospective students from acceptance through matriculation. The individual will be responsible for managing a student caseload which includes handling incoming contacts, conducting outreach, reading applications, and meeting with students on campus. Evening and weekend work is required. Person may be required to use personal vehicle for visitations with mileage reimbursement at the current College rate.…
Occasional nighttime driving required.
Benefits include medical and dental insurances, retirement plans, paid time off, educational benefits for employees and dependents at Penn College and Penn State University, and more.
Qualifications
EDUCATION
- Bachelor's Degree. Required
LICENSES AND CERTIFICATIONS
- Valid and in State Driver's License. Required
EXPERIENCE
- Experience in college admissions preferred, or related professional experience in marketing/sales, customer service, human services or education. Required
ABILITIES AND SKILLS
- Developed organizational skills. Required
- Sensitivity to the expectations of students, parents, and staff. Required
- Ability to work in a fast-paced environment. Required
- Ability to adapt to changing assignments and multiple priorities. Required
- Ability to work both collaboratively and independently. Required
- Ability to build strong working relationships with diverse groups. Required
- Evidence of strong written communication and presentation skills. Required
- Ability to make decisions and exercise independent judgment in a time-sensitive environment. Required
- Solid technical skills including Microsoft Office. Required
- Ability to manage multiple tasks and successfully meet deadlines. Required
- Evidence of a strong customer-service orientation. Required
- Ability to conduct admissions activities with the highest level of integrity. Required
- Maintain understanding of trends in higher education. Preferred
- Familiarity with CRM systems and practices. Preferred
- Bilingual speaking and writing. Preferred
Responsibilities
- Provide complete support and follow-up to prospective students and their supporters via multiple modes of communication throughout the enrollment process.
- Develop and implement effective strategies to manage and drive applicants through the admissions funnel and support enrollment objectives within assigned academic areas.
- Collaborate with offices campus-wide to provide information that students need to convert from accepted to enrolled.
- Build and maintain strong relationships with academic school leadership, staff, and faculty within assigned academic areas.
- Assist prospective transfer students in understanding the College’s external transcript evaluation process and conduct unofficial transcript evaluations.
- Monitor, understand, and analyze data and reports to track progress towards meeting enrollment goals.
- Plan and coordinate yield activities. Evaluate the effectiveness of the various approaches taken and make recommendations for adjustments where appropriate.
- Review applications, transcripts, and supporting materials and render admission decisions.
- Assess applications for inactivity and suggest cancellations as appropriate.
- Participate in all aspects of the College’s on-campus recruitment program, including but not limited to general campus tours, open houses, accepted student days, group tours, and special events.
- Coordinate and conduct personal tours for prospective students and parents/supporters.
- Deliver presentations to groups of prospective students and their supporters on campus.
- Conduct campus and housing tours as needed.
- Assist with the development and preparation of Admissions events.
- Actively support the College’s marketing initiatives.
- Participate in the Admissions Office social media activity.
- As needed, participate in virtual recruitment activities including but not limited to: information sessions, online chats, webinars, and college fairs.
- As needed, participate in off-campus recruitment, which may include overnight and both in-state and out-of-state travel.
- Effectively use the office’s constituent relationship management system (CRM), Slate, including ensuring data integrity and timeliness of data entry.
- Provide telephone, chat, and personnel coverage as needed during in-office work hours.
- Maintain working knowledge of general office procedures.
- Maintain a thorough working knowledge of all aspects of the College’s matriculation process beyond Admissions, including financial aid, placement testing, new student advising, course scheduling, bill paying, orientation, residence life, move-in, etc.
- Maintain a thorough working knowledge of majors within assigned academic school or division, including special admissions requirements.
- Maintain working knowledge of Admissions policies and procedures and recommend to the supervisor revisions as appropriate.
- Maintain working knowledge of all guidelines related to confidentiality of student information and records (FERPA).
ADDITIONAL RESPONSIBILITIES
- Assist with the development, implementation, and assessment of special projects and other duties as assigned.
Physical Standards and Special Job Features
- Some lifting required not exceeding 50 pounds.
- Some night driving