Enrolment and Marketing Specialist

The Enrolment and Marketing Specialist plays a key role in advancing Adler University's mission by attracting and engaging prospective students into graduate programs in counselling psychology, clinical psychology, industrial and organizational psychology, public leadership, and related disciplines. The position supports the University's commitment to social responsibility, community partnership, and systems-level change through cross-function collaboration, developing strategic recruitment/enrolment initiatives, delivering exceptional prospective student experiences, and executing targeted marketing campaigns.

Key Responsibilities

• Working closely with the enrolment team, develop and execute marketing strategies to increase enrolment in Adler’s programs in Chicago, Online, and Vancouver locations.
• Develop and implement marketing campaigns across digital and traditional channels.
• Create compelling content for websites, social media, email campaigns, brochures, and advertisements.
• Collaborate with faculty and academic departments to promote Adler’s graduate programs.
• Manage social media engagement and online community building.
• Support brand awareness initiatives and ensure consistency in messaging and visual identity.
• Coordinate promotional materials and marketing collateral.
• Monitor and optimize digital advertising campaigns, including search, social media, and display advertising.
• Analyze website traffic, lead generation, and campaign performance metrics.
• Manage customer relationship management in Salesforce Marketing Cloud.
• Track enrolment performance against targets.
• Analyze market trends, competitor activity, and student demographics.
• Generate regular reports on lead conversion, application rates, enrolment outcomes, and marketing effectiveness.
• Use data insights to improve recruitment and marketing strategies.
• Other Duties as Assigned

Work Environment (Physical Demands): The usual and customary methods of performing the job functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 70% sitting, 15% walking, and 15% standing. This job is performed in a generally clean and healthy environment.

Salary Range: $60,000.00-$75,000.00 CAD