"Executive Director, Marketing & Communications"

Executive Director, Marketing & Communications

Requisition Number: S02191P

Position Category: Staff

Hours Per Week: 40

Months Per Year: 12

Alternate Work Schedule: Flexible hours are centered around an average work week of 40-50 hours.

Pay Grade: E35

FLSA: Exempt

Job Summary/Basic Function:

The Executive Director of Marketing & Communications leads Weber State Universitys integrated marketing and communications efforts, overseeing advertising, branding, crisis and internal communications, marketing, media relations, social media, and web communication strategy.

The executive director advises the administration on key messaging and marketing campaigns and works collaboratively with deans and college marketing directors on goals and objectives of individual academic units on campus. The director, along with other members of the Marketing & Communications team, maintains strong working relationships with Admissions and Enrollment Services to help the university recruit and retain students.

The director leads a team of 25+ creative professionals and ensures their work aligns with the universitys priorities and strategic initiatives. The director also has financial oversight of the marketing and communications budget.

The director works with other University Advancement areas to support the universitys work in alumni engagement, government relations, philanthropic campaigns, and university event planning.

The director is expected to know and uphold all policies and procedures consistent with state and university procurement practices, copyright and trademark rules, and adhere to best practices for using the likeness and image of students, faculty and staff in university marketing and promotional material, working closely with University Legal Counsel.

The director is the brand champion for the university and works with a variety of internal and external stakeholders to educate them about the importance of brand standards and consistently using the official logos and marks of the university.

This position reports to the Vice President for University Advancement.

Required Qualifications:

• Masters degree or equivalent combination of education and work experience in a related field
• Seven years experience in marketing, media relations, public relations, publications or related field with progressive levels of responsibility
• Strong writing, editing and interpersonal communication skill required
• Ability to lead teams, implement communications and marketing efforts, build consensus and work with a variety of groups
• Strong knowledge of web communications best practices

Preferred Qualifications:

• Current or previous marketing and/or communications experience in higher education
• Experience with enrollment-targeted marketing
• Experience with externally focused marketing and communication to engage alumni, government officials and donors.
• Experience complying with legal and university policies for marketing and communications.
• Experience promoting and upholding university brand standards
• Evidence of data-driven decision making

Background Check? Yes

Benefits Summary:

WSU offers a generous benefits package that includes medical, dental, long-term disability, life insurance, retirement, a wellness program with release time and paid incentives, tuition benefits, free tickets to athletic and performing arts events, and paid holidays, vacation, and sick leave.

Job Open Date: 10/09/2025

Review Date: 10/23/2025

Job Close Date:

Open Until Filled: Yes

Notes to Applicant:

If you are passionate about what you could offer and accomplish here at WSU, we would love to hear from you. The annual salary for this position starts at $95,000 and may go up from there depending on candidate qualifications. The position comes with a generous benefits package.

To apply, please complete the online application and attach a cover letter, current resume, and the names and contact information for three professional references.

For qualification determination, your application and/or resume must address the required and preferred qualifications and must contain average number of hours worked per week and the dates of employment (i.e., month/year to month/year or month/year to present). If your resume does not contain this information, your application may be considered incomplete.

Screening of applications will begin October 23, 2025. Position will remain open until filled.

Criminal background check required as a condition of employment.

Physical Activity of this position: Expressing or exchanging ideas. Those activities in which they must convey detailed or important instructions to other workers accurately or quickly. , Ability to receive detailed information with or without assistance.

Physical Requirements of this position: Light work. Exerting up to 20 lbs of force occasionally and/or up to 10 lbs of force frequently and/or a negligible amount of force constantly to move objects. Use of arm and/or leg controls exerting forces greater than that for sedentary work.

Visual Acuity Requirements including color, depth perception and field of vision: Required to perform activities such as preparing and analyzing data and figures; transcribing; using a computer terminal; extensive reading.

The conditions the worker will be subject to in this position: None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).