Federal Work Study Student Social Media Assistant

Posting Number: FWS00405

Position Status: Part time

Campus: Hybrid

Department: 1501-Pharmacy Admin & Staff

Job Summary
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Knowledge, Skills and Abilities
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Required Qualifications
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Preferred Qualifications
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Essential Job Duties

• Content Creation
  • Develop visually appealing and on-brand social media content, including images, videos, and written copy.
  • Create and schedule posts across all social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn).
  • Collaborate with photographers, models, and designers to produce high-quality visual content.
• Community Engagement
  • Monitor and respond to comments, messages, and mentions on social media channels.
  • Foster meaningful relationships with followers, customers, and influencers.
  • Encourage user-generated content and engage with user-generated posts.
  • College Events:
    1. Assist in pre-event awareness campaign.
    2. Event attendance and Social Media event coverage.
    3. Event Social media engagement.
• Content scheduling and planning:
  • Assist in creating content calendars and scheduling posts for optimal engagement times.
  • Ensure a consistent posting schedule is maintained across all social media platforms.
• Trend Research
  • Stay up to date with current fashion trends, industry news, and social media trends.
  • Identify opportunities to leverage trending topics and hashtags in social media content.
• Analytics and Reporting:
  • Track and analyze key social media metrics and Key Performance Indicators.
  • Prepare regular reports on social media engagement and growth.
  • Use insights to optimize social media strategies and campaigns.
• Collaborations and Partnerships:
  • Identify potential partnerships and collaborations with Pharmacy influencers, brands, and bloggers.
  • Assist in reaching out to and coordinating partnerships to expand the College’s reach.
• Social Media Advertising:
  • Assist with paid social media campaigns including ad creation, targeting, and monitoring.
  • Help manage advertising budgets and track Return on Investment.
• Other related duties as assigned.

Describe Work Environment
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