Graduate Marketing Manager
Job Description
The University of Indianapolis is seeking applicants for Marketing Manager. This is a full-time, exempt staff position.
This role is an integral member of the University Marketing team, managing the integrated marketing and communications strategies for various University academic departments and graduate recruitment. This position also liaises with representatives from Schools/Departments/Colleges within the University, as well as the Office of Admissions to support enrollment goals.
The successful candidate develops, implements, and monitors the success of marketing and communications strategies to engage various audiences (external and internal). Critical to the success of this position is experience in planning and successful project management, integrated marketing communications, persuasive writing and content development, developing digital marketing campaigns, use of CRMs (Slate preferred) as well as working in collaboration with university leadership, directors, and faculty to impact various audiences.
REQUIREMENTS/MINIMUM QUALIFICATIONS:
- Bachelor’s Degree, or equivalent experience, in Marketing, Public Relations, Communications or related field.
- 3+ years of experience working in integrated marketing and communications.
- Demonstrated experience managing multi-platform integrated marketing and communications message development and distribution.
- Experience developing email marketing campaigns in CRMS, Slate experience preferred.
- Demonstrated experience in project management, working with creative teams; and ability to conceptualize, develop and produce content for a variety of communications channels, including analysis and reporting to strengthen organizational brand and reputation.
- Experience building campaigns and ads in Meta and Google
- Proficient in Associated Press style writing and editing, Superior spelling, punctuation and grammar skills.
- Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives.
- Evidence of superior oral and written communication skills.
- Evidence of success working effectively with diverse constituencies and in a team environment.
- Higher education experience is preferred.
SUPERVISORY RESPONSIBILITIES:
- Will work collaboratively with University Communications and Marketing and other University department teams.
ESSENTIAL FUNCTIONS:
- Serves as the marketing communications lead for graduate enrollment marketing for various campus departments to develop strategies and oversee the execution of proactive plans, implementation schedules, and communication tools to support their departmental enrollment goals and strategic priorities.
- Develop comprehensive marketing plans to support client activities and objectives. Marketing plans may include the development of marketing campaigns, digital marketing strategy, email and print marketing campaigns, or internal communications plans.
- Oversees multi-component deliverables through project plans and communications across all parties involved in the project including building out campaigns in CRM and digital platforms such as Meta, Google or other digital media.
- Creates project estimates, plans and timelines that consider what each deliverable requires and what resources may be needed; discussing impact against other priorities in the queue with team leads.
- Manages expectations of clients when scoping and executing project plans and deliverables.
- Manages productive working relationships with creative staff, university and contracted vendors, to help ensure projects are completed on time and within budget.
- Track performance of campaigns and report data to team and clients
- Coordinate project teams and external resources to ensure clarity of overall University positioning and branding, consistency of messaging and effective production of multi-platform content.
- Understanding of website management to support the Marketing and Communication team and various client/University content updates. Experience with content management systems is preferred (e.g., Cascade CMS, WordPress, etc.)
- Develops content and copy for client account materials, including posters, mailers, emails, and newsletters.
- Coordinate with internal and external resources to develop, launch, and monitor engaging content related to client strategies.
- When needed, attend various University functions outside of normal hours of operation (e.g., Commencement, Homecoming, etc.)
- Cultivate social media content and web content as a communications strategy.
- Collects requirements and defines core functionality for deliverables.
- Effectively tracks and manages projects using project management software.
- Other duties as required or assigned.
- Collaboratively works with the Creative Team as well as the Content Strategy Team to ensure design and creative work meets the expectations and goals of internal and external clients.
- Multi-tasks, prioritizes and meets deadlines in a fast-paced work environment.
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