Graphic Designer
Department
KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)
Department Information
The Kelley School of Business at Indiana University (IU) is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide.
Job Summary
The Kelley School of Business at Indiana University is seeking a talented and creative Graphic Designer to join our Marketing and Communications team. The Graphic Designer will play a key role in visually communicating the Kelley brand across a variety of platforms and materials, developing compelling visual assets for print and digital campaigns that support full funnel enrollment marketing efforts and effectively communicate the value of Kelley to a diverse range of audiences, with a primary focus on prospective students.
Department-Specific Responsibilities
- As a member of the Content and Creative function within the Kelley Marketing and Communications team, the person in this role guides the creation, delivery, and governance of useful, relevant content for Kelley and its stakeholders.
- Reporting to the Senior Graphic Designer, works closely with creative and visual content colleagues, the Enrollment Marketing Strategy, Brand Strategy, and Digital and Web functions to develop integrated, brand-aligned content that delivers on desired outcomes.
- Supports the development of scalable visual assets that can be adapted across channels, including digital campaigns and paid media.
- Creates original and visually engaging designs for a wide range of media including print materials, digital platforms, and environmental graphics.
- Designs assets that support the school's strategic initiatives such as enrollment marketing and brand reputation and awareness.
- Helps to develop, evaluate, and maintain reusable design templates, processes, and asset libraries that support efficient production, scalability, and brand consistency.
- Designs assets in a way that allows for adaptation across formats and channels (e.g., resizing, reformatting, and component-based design).
- Ensures all creative output aligns with the Kelley School of Business and Indiana University brand guidelines, tone, and visual identity standards.
- Acts as a brand ambassador by providing design guidance and assisting with the application of brand elements across all media.
- Works closely with cross-functional teams, including enrollment marketing strategist, content specialists, visual content creators, social media managers, etc., to bring concepts to life.
- Participates in project kick-off meetings and creative briefs to determine design goals, timelines, and deliverables.
- Manages multiple concurrent projects with varying deadlines, ensuring on-time and high-quality delivery.
- Designs visuals optimized for various social media platforms (Instagram, LinkedIn, Facebook, X, etc.) and ensures designs meet accessibility and responsive design standards.
- Collaborates with digital and web teams to design graphics for email campaigns, newsletters, landing pages, and web banners that support measurable engagement.
- Prepares final press-ready files and liaises with printing vendors to ensure accurate production and quality control.
- Reviews proofs, adjusts as necessary, and ensures consistency between digital and printed outputs.
- Maintains organized archives of design assets, project files, and final outputs to support team efficiency and historical reference.
- Develops multiple versions and variations of design assets to support testing and optimization across digital and paid campaigns.
General Responsibilities
- Identifies basic and complex graphic design projects and performs research, conceptualizes design, sets timeline, and designs visual elements for use in a variety of marketing and communications needs, adhering to IU brand guidelines.
- Regularly consults with marketing and communications staff and other key stakeholders to determine project needs and ensure graphic design elements align with strategy and objectives.
- Designs the layout and format for digital and print graphic design content, including selection of colors, images, fonts, logos, and placement, for various marketing and communications needs, audiences, and platforms; may delegate basic design tasks to Graphic Design Assistant(s).
- Creates images, graphic elements, illustrations, and other visual content using a variety of graphic software, including Adobe Creative Suite and PowerPoint; takes on special and/or urgent projects.
- Seeks input from peers and stakeholders on a variety of graphic design elements to evaluate effectiveness of different aesthetics, colors, fonts, images, etc.
- May provide organizational training on graphic design methodology and strategy.
- May provide guidance to Graphic Design Assistants.
Qualifications
EDUCATION Required
Bachelor's degree in graphic design, art, or related field.
WORK EXPERIENCE Required
2 years of experience in a relevant field.
Preferred
2 years of professional design experience (agency, higher education, or in-house preferred).
Experience working within higher education or non-profit sectors.
Completion of IU's Gen AI 101 course (for candidates who are current IU employees).
SKILLS Required
Proficient written and verbal communication skills.
Maintains a high degree of professionalism.
Demonstrates time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Highly thorough and dependable.
Demonstrates a high level of accuracy, even under pressure.
Demonstrates project management skills.
Preferred
Excellent visual, written, and verbal communication skills.
Strong process and systems mindset, with the ability to identify opportunities to streamline workflows, develop templates, and improve efficiency while maintaining quality standards.
Ability to design efficiently at scale, including creating and managing multiple asset variations across campaigns.
Ability to accept feedback and iterate quickly in a collaborative environment.
Demonstrates a high level of accuracy, even under pressure.
Experience designing for digital marketing campaigns, including social and paid media.
Experience working with templated or component-based design systems.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Adobe Express), Figma, and Microsoft Office.
Ability to use AI tools (ChatGPT, Gemini, etc.) to support design work, including ideation, review and refinement, and reducing repetitive production tasks.
Strong portfolio demonstrating creative range, layout skills, and brand consistency.
Experience with web design principles, HTML/CSS, and digital accessibility standards.
Experience with motion graphics or video editing tools (e.g., After Effects, Premiere Pro).
Understanding of print production processes and vendor coordination.
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