Graphic Designer
Syracuse University is seeking a confident, imaginative Graphic Designer who thrives in technical environments. In this role, youll take the lead in conceptualizing, planning, and creating compelling materials across print, digital, and multimedia platforms. Youll produce branded assets for websites, banner ads, emails, social media, digital displays, and print, contributing to high-impact projects such as Advancement fundraising pieces, the Whitman Magazine (published twice annually), admissions materials, recruitment brochures, advertisements, and large-scale templates for video walls and interactive boards.
The ideal candidate brings proven experience in multi-channel design, stays current with industry trends, and approaches each project as an opportunity to grow and make a meaningful impact. Youll collaborate closely with the Universitys Marketing division to ensure brand consistency and audience alignment, supporting Syracuse Universitys broader brand and marketing strategies through cohesive, compelling design rooted in best practices of brand development and expression. This is a fantastic opportunity for a creative professional who values autonomy, innovation, and collaboration in a mission-driven environment.
Education and Experience:
- Bachelors degree in graphic design or related field. Minimum of 4-6 years of professional work-related experience preferred.
- Must provide a portfolio of material that demonstrates excellence in digital, multimedia design, print and examples of conceptual work within brand guidelines.
- Must provide a portfolio of material that demonstrates design excellence as part of broader campaigns that yielded tangible results. Portfolio demonstrates technical design experience of concepts and design of digital assets, print ads, printed materials, including but not limited to print ads, websites, banner ads, emails, social media and interactive applications.
- Demonstrate: Strong typographic/color skills. Expertise in principles/practices of graphic design. Knowledge of graphic layout/photographic requirements/procedures.
Skills and Knowledge:
- Understanding of digital media platforms, social media, the impact of how to deliver multimedia projects across digital and other platforms.
- Strong ability to understand industry standards for production of ADA accessible compliant work.
- Proficient knowledge/hands-on skills in the latest software versions of MS Office, asset management (Box), Project Management systems/Trello, Adobe Creative Suite, including Adobe InDesign, Photoshop, Illustrator and XD. Knowledge of pre-press/printing processes.
- Ability to prepare specifications for printer.
- Understanding of material/production costs, time limits and other factors that impact design.
- Illustration skills beneficial.
- Ability to analyze graphic/technical information and create interpretive illustrations.
- Outstanding written/verbal communication skills.
- Strong interpersonal skills.
- Experience in a team centric operation. Takes direction well.
- Manage stressful situations, is solution-oriented and has positive attitude.
- Move with urgency/ manage multiple projects simultaneously.
- Close visual acuity to perform tasks related to design.
- Flexibility and ability to position oneself to art direct a variety of images.
Responsibilities:
- Serve as primary designer to conceptualize, plan, design, and produce digital, multimedia, promotional pieces and print projects. High impact pieces such as the bi-annual Whitman magazine, that serves as a key marketing pieces for 38,000 constituents, is designed and prepared for print by the designer. Additional high priority designs include strategic fundraising and recruitment brochures, promotional pieces and digital communications.
- Uses high degrees of autonomy, skill and creativity to drive conceptual design formational campaigns. Creates thoughtful solutions to advance business goals and marketing strategies. Independently develops new conceptual approaches to significant campaigns that effectively and consistently brings the brand to life.
- Partners with various stakeholders (including Deans and Assistant Deans) to bring projects from conceptual stages to completion with autonomy. Excellent at multi-tasking and managing dozens of deliverables simultaneously.
- Maintain tenants of the style guide, including art direction/ photography, color palette, typography and other visual design elements, including environmental graphics. Ensure the brand meets with Syracuse University style guide/brand and execute branding/strategy in accordance with the Syracuse University brand elements/strategy. Collaborate with colleagues within the division of Marketing on visual identity standards, design for accessibility, new technologies and resources.
- Review proofs during production stages and ensures quality of final products before distribution to all audiences. Ensures projects are on time and on budget. Excellent attention to detail.
- Other duties as assigned. Collaborate with colleagues within the division of Marketing on visual identity standards, design for accessibility, new technologies and resources.
About Syracuse University: Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the Universitys 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
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