Director, Data Analytics and Reporting

data integrity, statistical analysis, institutional reporting, and regulatory compliance across the Division of Student Success and Enrollment Management at Hampton University. Reporting directly to the Vice President for Student Success and Enrollment Management, this position coordinates the collection, validation, reconciliation, analysis, and timely submission of accurate data and statistical reports for all departments within the division. The Director serves as the division’s primary liaison to the Operations, Analysis and Research Department, Information Technology Department, university SLATE Captains, and other institutional stakeholders to ensure data accuracy, consistency, and alignment with university reporting standards. The position oversees the preparation and validation of required reports submitted to federal, state, and local agencies, as well as institutional leadership, accrediting bodies, and other authorized entities. The Director translates complex data into actionable insights that inform enrollment strategies, student success initiatives, retention and graduation outcomes, resource allocation, operational efficiency, and executive decision-making. The Director acts as the direct bridge between departments, including Admissions, Financial Aid, and Student Life, and software developers, translating business needs into technical specifications, coordinating testing for vendor updates, and configuring system rules and workflows to support operational objectives. The position serves as the functional owner and power user of the University's primary Student Information System (SIS), Customer Relationship Management (CRM) enrollment platform, Financial Aid systems, and Student Life technology platforms. Additionally, the Director leads and coordinates User Acceptance Testing (UAT), script validation, and quality assurance activities for enterprise software upgrades, third-party module integrations, and patch implementations to ensure system functionality, data integrity, and user readiness. The position also authors standard operating procedures (SOPs), system guides, and training frameworks to support effective communication, facilitate swift user adoption of system updates, and promote consistent use of technology solutions across campus divisions. This position allows hybrid environment of two remote workdays a week. Examples of Duties Establish and maintain division-wide standards for data accuracy, integrity, consistency, and reporting. Coordinate the collection, consolidation, validation, and reconciliation of data across all departments within Student Success and Enrollment Management. Assess the division’s technology, equipment and software needs; recommend appropriate platforms and innovative technology solutions and identify opportunities to streamline workflows, enhance system integration and maximize operational efficiency. Develop standardized reporting procedures, data dictionaries, documentation, and quality-control protocols. Identify and resolve data discrepancies in collaboration with appropriate university departments. Maintain appropriate documentation and audit trails to support data verification and institutional accountability Ensure that reporting requirements, deadlines, definitions, and data specifications are communicated to relevant departmental stakeholders. Collaborate with institutional research, information technology, and other designated university offices to reconcile reporting differences and validate submissions. Maintain a centralized reporting calendar and compliance tracking system for the division. Support institutional accreditation, audits, external reviews, and other reporting requests as assigned. Ensure that reports are reviewed and approved through established university processes before submission. Prepare executive dashboards, statistical summaries, trend analyses, and performance reports for the Vice President and university leadership. Monitor key performance indicators related to enrollment, recruitment, admissions, financial aid, registration, retention, persistence, graduation, student engagement, and other assigned functional areas. Analyze historical and current data to identify trends, performance gaps, opportunities, and emerging challenges. Provide data-informed recommendations to support strategic planning, enrollment growth, student success, and operational improvement. Develop reporting tools that facilitate timely access to accurate and actionable information. Serve as the division’s primary data and reporting liaison to the Operations, Analysis and Research Department and Information Technology Department. Collaborate with university SLATE Captains to validate admissions and enrollment data, review system workflows, and support consistent reporting practices. Coordinate with departmental leaders and designated data stewards to establish clear ownership of data elements and reporting responsibilities. Partner with technical teams to investigate data discrepancies, resolve system-related reporting issues, and improve data accessibility. Support the effective use of university information systems and reporting platforms while respecting established system ownership and governance structures. Other duties as assigned. Typical Qualifications Master’s degree in Higher Education Administration, Institutional Research, Data Analytics, Statistics, Information Systems, Public Administration, or a related field; a bachelor’s degree with substantial directly relevant experience may be considered. At least five years of progressively responsible experience in institutional research, enrollment management analytics, student affairs assessment, data governance, institutional reporting, or a related field. Demonstrated experience validating complex datasets and preparing institutional, regulatory, or executive reports. Strong analytical, quantitative, organizational, and project management skills. Proficiency with advanced spreadsheet applications, database reporting tools, and data visualization platforms. Ability to coordinate cross-functional teams and communicate technical information to executive and nontechnical audiences. Demonstrated commitment to accuracy, accountability, confidentiality, and continuous improvement. Experience in a higher education institution, preferably in enrollment management, student affairs, or student success. Familiarity with SLATE, student information systems, Banner or comparable enterprise systems, and institutional reporting platforms. Knowledge of federal and state higher education reporting requirements, accreditation processes, and institutional data governance. Experience developing executive dashboards, enrollment forecasts, retention analyses, and performance measurement frameworks. Experience collaborating with institutional research, information technology, admissions, financial aid, registrar, student affairs, and student success teams.