(Hybrid) Digital and Social Media Strategist - Health Sciences-Medicine Communications and Marketing

About the Opportunity

The Digital and Social Media Strategist serves as a vital strategic partner within the WVU Health Sciences Communications and Marketing team, functioning as a high-level storyteller and digital architect. This role is responsible for conceptualizing and executing a sophisticated multi-channel content strategy-spanning professional photography, video production, and dynamic social media narratives-to advance the reputation of schools within WVU Health Sciences and to manage the Chancellor and Executive Dean's social portfolio.

The incumbent must demonstrate a unique dual-competency: the creative agility to produce daily, high-impact branded content and the technical acumen to develop HTML email communications and advanced data analytics. By translating complex institutional successes into measurable digital engagement, the Strategist ensures that all outreach is cohesive, strategically aligned with the University's mission, and optimized through rigorous analytic reporting to drive future institutional strategy.

What You'll Do

• 50% of Time | Creating social media and digital content
  • Creative Content Production: Actively engage on social media accounts to enhance reputation and build relationships with key audiences, jumping at the chance to grab a camera and create fresh, branded content on a daily basis.
  • Multimedia Storytelling: Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts, showcasing WVU Health Sciences experts as leaders in the industry.
  • HTML Email Development: Architect, build, and manage responsive HTML emails that bridge the gap between social engagement and direct digital outreach, ensuring a cohesive experience for constituents.
• 30% of Time | Project management and strategy
  • Strategic Analytics & Reporting: Produce comprehensive monthly and quarterly web and social analytic reports that move beyond "vanity metrics" to analyze conversion funnels and audience sentiment.
  • Data-Driven Strategy: Leverage competitive intelligence and reporting to drive future strategy, identifying which content pillars and digital tactics yield the highest ROI for the Health Sciences mission.
  • Platform Management: Manage daily operations across all social media platforms, including developing copy, community management, real-time engagement, and maintaining a robust social media planning calendar.
  • Stakeholder Collaboration: Work with various stakeholders across multiple organizations to manage shifting priorities and expectations.
• 20% of Time | Collaboration and Planning
  • Collaborative Partnership: Work closely with the Health Sciences Communications and Marketing team and across units to execute on brand marketing initiatives and affiliated web content while proactively producing original ideas, this includes sourcing content from the five academic schools, affiliated partners, and leaders.
  • Consumer-driven Excellence: Monitor and update social media in crisis situations and provide fast-reaction customer service via social platforms to resolve issues with user experience.

Qualifications

• Bachelor's degree in journalism, communications, public relations, English, or a related field required.
• A minimum of two (2) years of experience in a combination of the following: Social media management, Marketing, Digital content creation
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Preferred Qualifications

• Professional proficiency in HTML email design, as well as audio, video, and photography production experience.
• Experience in an academic medical center or higher education.