"Assistant Director for Marketing in Enrollment Management"

Job ID12975

Job Description

POSITION OBJECTIVE 

The Assistant Director for Digital Marketing is primarily responsible for developing and executing a strategic approach to leveraging digital platforms and technology to engage and inspire potential and current students. As part of that effort, this individual will develop platform-specific strategies in consultation with the Director and in collaboration with designated colleagues. The assistant director  will create authentic, compelling, and persuasive content for use in recruiting and promotional efforts across platforms (print, web, digital, and social media) in the Division of Enrollment Management. In addition, the assistant director will also collaborate with University Marketing and Communications to evaluate trends in traffic to its website¿and user choices while there¿to identify and execute steps that enhance the site¿s appeal and utility to key audiences at different stages of annual recruitment cycles. The assistant director will apply this information and other data to make and execute strategic recommendations for search engine optimization and targeted social media campaigns. This individual will play a significant role in recruitment efforts by applying experience, expertise, creativity, and insight to the division's outreach primarily to prospective students and their families. This position is eligible for hybrid/remote work arrangements.

ESSENTIAL FUNCTIONS 

1. Develop, edit, and manage print, web, social media, and other digital content across Enrollment Management's direct mail, digital messaging, social media platforms and websites, including Undergraduate Admission, First-Year Experience and Family Programs, and University Financial Aid. In consultation with the Director, create engaging cross-promotional content across platforms. Make recommendations to optimize efforts of campaigns for multiple stages of the recruitment and enrollment cycles. Vehicles include postcards, brochures, online newsletters, individual emails, web content updates, emails, presentations, and selected advertisements. When necessary, assist with content and design suggestions for print materials. (45%)
2. Understand and apply university brand guidelines to all efforts. Provide leadership for strong adherence to brand guidelines. Collaborate with University Marketing and Communications to evaluate website trends and performance. Track interactions and trends, and formulate recommendations to increase engagement across all platforms. (6%)
3. Regularly update website content to ensure all information is current, clear, and compelling; maintain and execute a web editing calendar for all sites for the division. Also responsible for timely/urgent content updates. (15%)
4. Produce and edit short (:30 or less) videos appropriate for posting to social media outlets, within email campaigns and on website. Provide basic photography and editing for print, social media content and email campaigns. Develop and manage photo and video shoots. Oversee organization of photography archives. (10%)
5. Monitor and administer Facebook, Instagram, and Twitter accounts for undergraduate admission, first-year experience and financial aid. Maintain content calendar and collaborate with departmental staff on content. Responsible for timely/urgent content updates. Monitor social media trends, tools, policies, and applications on behalf of the division. Recommend adjustments to social media strategies based on analytics. (10%) 

NONESSENTIAL FUNCTIONS 

1. Solicit competitive vendor bids: print, photography, promotional items, mailing services. Interact with outside vendors to schedule deliverables. Order and inspect materials from print vendors. (5%)
2. Collaborate with colleagues in University Marketing and Communications regarding web content, social media, graphic design, print production and photography/videography. (5%)
3. Assist in the development of integrated, large scale, long-term recruitment/marketing campaigns. (4%) 
4. Perform other duties as assigned. (<1%) 

CONTACTS 

Department: Regular contact with all staff, especially marketing and communications staff to exchange information. 

University: Regular contact with faculty members; staff, especially University Marketing and Communications to exchange information.

External: Frequent contact with product vendors; freelance writers, editors, photographers, and graphic designers to exchange information. 

Students: Regular contact with student office workers: interns, tour guides, and student ambassadors to exchange information.  

SUPERVISORY RESPONSIBILITY 

Supervise student employees i.e., interns, tour guides, and student ambassadors.  

QUALIFICATIONS

Experience: 4 years related experience required. 

Education: Bachelor's degree required; concentrations in communications, graphic design and/or marketing preferred.  

REQUIRED SKILLS

1. Strong content knowledge and skills for communicating through multiple digital platforms and technology. 
2. Basic understanding of design principles for social media and web content.
3. Experience with Adobe Creative Suite, Microsoft Office, video editing software 
4. Outstanding written and oral communication skills. 
5. Experience maintaining websites. 
6. Experience updating basic web platforms (e.g., WordPress, Drupal, etc.--Drupal preferred).
7. Experience working as part of a team strongly preferred. 
8. Ability to multitask, adjust priorities and meet deadlines.
9. Able to review data and analytics to provide strategic recommendations based on roles and responsibilities, goals established by the director.
10. Must be available outside of traditional work hours for web and social media edits/updates on an as-needed basis.
11. Ability to meet consistent attendance.
12. Ability to interact with colleagues, supervisors and customers face to face.

WORKING CONDITIONS 

Typical office setting, with meetings and activities in buildings throughout the campus.  

Hybrid Eligibility

This position is eligible for hybrid work arrangement up to two remote days per week at the discretion of the department. New employees may begin a hybrid schedule upon approval from the supervisor, successful completion of an orientation period and signing the remote work checklist certification form.

Diversity Statement

In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply..

Reasonable Accommodations

Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.

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