"Lead Development Manager"

Posting Start Date: 02/01/2026

Division: SITLEARN

Employment Type: Fixed Term

Job Title: Lead Development Manager

Reports to: Senior Manager, SITLEARN

Department: Marketing & Insights

Role Overview

The Lead Development Manager is responsible for owning and optimizing the entire lead lifecycle, from lead qualification to conversion, call follow-ups, and conducting virtual information sessions. This role ensures that every lead is nurtured effectively through high-touch strategies, timely follow-ups, and personalised outreach that drive higher conversion.

Key Responsibilities

Lead Development

Manage end-to-end lead development processes, including inbound, outbound, and event-generated leads

Design and implement lead scoring models to prioritize sales-ready leads

Monitor and manage lead follow-up workflows

Oversee response for Service Level Agreements (SLAs) and ensure all leads are contacted within defined timeframes

Conduct regular info sessions to drive lead conversion

Track and report on call activity outcomes and engagement follow-up results

Ensure consistent and timely follow-up calls for high-intent or high-value leads

Record call outcomes (e.g., connected, follow-up needed, disqualified) in the Customer Relationship Management (CRM) system

Implement lead recycling or re-engagement tactics based on call dispositions

CRM & Marketing

Maintain and enhance the CRM system (e.g. Salesforce) to support accurate tracking of lead interactions, including call outcomes

Segment audiences and ensure personalized, automated communications aligned with call engagement history

Maintain data integrity, contact history, and compliance

Collaborate with Data/IT teams to improve CRM integration and automation

Analytics & Optimization

Analyse lead funnel performance

Monitor call-to-conversion ratios and lead follow-up response rates

Conduct A/B testing and report on campaign and call cadence effectiveness

Provide insights to marketing teams to refine lead acquisition strategies

Qualifications & Skills

Tertiary qualification in Marketing, Communications, Business, or a related field.

Five or more years of relevant experience in CRM, lead development, sales enablement, or lifecycle marketing

Experience in event management and outreach activities

Proven ability to manage call follow-ups in a CRM-integrated environment

Proficient in Salesforce, SFMC, HubSpot, or similar platforms

Strong understanding of customer journeys, funnel stages, and lead nurturing

Excellent communication and project coordination skills