Manager, Marketing Communications - Division of University Advancement

Job ID: 288995

Location: Kennesaw, Georgia

Full/Part Time: Full Time

Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Department Specific Tasks and Responsibilities

• Identifies, develops and promotes stories (including on social media) working collaboratively with the DUA leadership and University's communications teams to line up writers, secure approvals, and help the University's media relations team identify targeted media outlets.
• Supports leadership by drafting remarks for speaking engagements.
• Designs, develops, and coordinates collateral for appeals and events—including comprehensive campaign and annual reports—in collaboration with designated departments staff.
• Leads the email marketing strategy within alumni and donor relations, digital tools to enhance engagement, stewardship, and campaign outreach.
• Supports and manages the development, build, and distribution of dynamic monthly email content—including an alumni e-newsletter—through Salesforce Marketing Cloud.

Department Specific Knowledge, Skills, and Abilities

• Knowledge of design principles and production workflows for print and digital collateral.
• Knowledge of email marketing best practices, segmentation, and performance metrics.

Job Summary

This position is primarily responsible for helping define strategies and manage the execution of communications, engagement and connection to Kennesaw State. This includes defining yearly/monthly plans and strategies, campaign assets, as well as messaging and launching strategies. The role is also responsible for ensuring the effective communication and messaging on social media channels and website pages. All of this activity should be consistent in enhancing and elevating KSU's overall brand. Manages the overall relationship including stewarding the yearly planning process, creative development and messaging. Writes feature stories and creates engaging content for various formats including; websites, social and print materials.

Responsibilities

• Works to strategize, plan, develop and execute marketing and communications campaigns.
• Ensures projects are moving forward in a timely manner, which includes maintaining editorial and project calendars, reviewing copy and creative, working with various units within the (comms, operations, creative) to troubleshoot and find solutions to challenges.
• Works with the web team to maintain websites and ensure they are updated.
• Strategically work to maintain social accounts to build audience and increase engagement.

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Communications, or Public Relations.

Required Experience
Three (3) to five (5) years of related marketing communications experience in advancement related functions in similar organizations (fundraising, foundations, not for profits, alumni and constituent engagement, etc.).

Preferred Qualifications

Additional Preferred Qualifications
Related marketing communications experience within a major, comprehensive fundraising campaign. Project management experience. Account management experience. Strong written and oral communications. Familiarity with project management software such as Asana. Proficient in the use of computer applications; including but not limited to, Microsoft office products, Adobe Creative Suite, and HTML/web design.

Knowledge, Skills, & Abilities

ABILITIES
Enjoys collaborating with others formally and informally within one's team and across the organization. Able to produce high output with little or no supervision. Able to manage multiple activities in a deadline-oriented environment; highly organized, and has strong attention to detail. Ability to coach, counsel, persuade and negotiate with senior-level leadership. Flexible and adaptable and enjoys working within a fast-paced environment with changing priorities. Able to handle multiple tasks or projects at one time meeting assigned deadlines.

SKILLS
Possesses strong project and account management skills. Is a highly effective communicator both written and oral and able to put together compelling written and oral narratives that tell the KSU giving story. Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills. Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite). Strong attention to detail and follow up skills. Strong customer service skills and phone and e-mail etiquette.

USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community. For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information
This is not a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel. Background Check: Standard Enhanced, Education. Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility. All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials. https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

To apply, visit https://careers.hprod.onehcm.usg.edu/...