Market Research Analyst Senior

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how you will align with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).

• Undertake market research and analysis of secondary sources, including labor market trends, government and third-party data, and competitive landscapes, to inform market and marketing communications, content, and B2B partnership strategies. You will calibrate research efforts based on the scope of the problem and available timelines to deliver clear, actionable insights.
• Lead end-to-end primary research, including framing objectives and defining appropriate qualitative and quantitative methodologies. This includes recruiting, fielding, monitoring, and reporting on various studies to inform portfolio decisions and initiative demand.
• Maintain and disseminate knowledge of industry trends and serve as an expert resource for the center and partners across U-M, managing an internal knowledge center for all benchmarking and research materials.
• Manage market research and analysis operations, including project flow and intake requests.
• Manage relationships and project work between CAI, university partners, and third-party research agencies, including proposal development, scope, schedule, and budget.
• Synthesize and translate complex research findings into clear, actionable insights and reports tailored for diverse audiences, from peers and senior leadership, to represent student and learner interests and influence strategic direction.
• Supervise student fellows working on market research and analysis projects as required.

• 5 or more years of experience in market research
• Bachelor's degree in Statistics, Marketing, Market Research, or a related field
• Interpret large amounts of data
• Knowledge of statistical packages (e.g., Python, R, SPSS, SAS)
• Knowledge of data collection methods (polls, focus groups, surveys)
• Ability to learn and appropriately use new technologies to improve processes, communication, and outcomes, including AI-enabled tools where relevant to the role, consistent with university policy and job responsibilities.

Salary Information

The general salary range for this position is $83,000 - $87,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include education level, experience, knowledge and skills for the position and salaries that are currently established within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.

Organizational Statement on Harassment

We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with any staff members and student employees in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.