Marketing Analytics Specialist
Job Details
Job Title: Marketing Analytics Specialist
Location: Atlanta, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 297775
About Us
Overview
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.
About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.
Georgia Tech's Mission and Values
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:
1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the well-being of our community.
8. We act ethically.
9. We are responsible stewards.
Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.
Department Information
Established over a century ago, the Georgia Tech Scheller College of Business is a leader in education, research, and innovation that advances business and improves the human condition. Strategically positioned at the intersection of business and technology, Scheller develops forward-thinking leaders who know how to harness technology to create value and drive meaningful impact.
The College is located in the heart of Midtown Atlantas Technology Square, home to the highest concentration of startups, corporate innovators, and academic researchers in the Southeastern U.S. This places students at the center of a vibrant innovation ecosystem with abundant experiential learning opportunities. Scheller's strategic location, combined with top-ranked career services and an expansive alumni network, connects students with leading companies in Atlanta and around the world.
Scheller offers AACSB-accredited B.S., M.S., MBA, Ph.D., Graduate Certificate, and Pathway programs, along with interdisciplinary and dual degree programs in collaboration with the Georgia Tech Colleges of Computing, Design, Engineering, and Liberal Arts, and the Morehouse School of Medicine. The College also delivers open enrollment and custom corporate Executive Education programs for individuals and organizations.
The College manages its broad portfolio of programs, curriculum, and research through eight academic areas: Accounting, Finance, Information Technology Management, Law and Ethics, Marketing, Operating Management, Organizational Behavior, and Strategy and Innovation. Scheller is also home to 11 globally recognized centers and initiatives, with focus areas in fintech, global business, sustainability, technology innovation, and more.
Currently, the College serves 2,529 students, including 1,501 undergraduates and 1,028 graduate students, supported by 95 faculty members, 107 staff members, and a global alumni community more than 28,000 strong.
Job Summary
Responsible for analytics tracking & reporting, online asset tagging, and UX pathing analysis. Manage web analytic tools and reporting, as well as optimization suggestions to drive business growth. This position will interact on a consistent basis with: Strategic Marketing, Client and Project Managers. This position typically will advise and counsel: Traffic and Production Coordinators. This position will supervise: N/A.
Responsibilities
- Job Duty 1 -
Work with analytics users across the University, develop and maintain a suite of best practices for marketing, reach, and SEO; Follow the latest trends in online advertising and provide user community with sound rationale in increasing return-on-investment. - Job Duty 2 -
Work collaboratively with cross-functional teams to define reporting requirements for the University's online properties and translate those requirements into tracking strategies. - Job Duty 3 -
Contribute to Institute Communications training and customer support materials when required as well as coordinate client projects and administrative aspects of client projects as needed. - Job Duty 4 -
Interact with development teams to provide implementation requirements for Google Analytics and other tools as necessary. - Job Duty 5 -
Stay abreast of web analytics trends, tools, and best practices. Lead efforts to research and evaluate new tools and capabilities in the analytics industry. - Job Duty 6 -
Perform ad-hoc analysis as necessary to answer business questions and drive decisions. - Job Duty 7 -
Serve as a liaison to vendor partners to ensure success with a variety of projects. - Job Duty 8 -
Report and analyzes website performance, online experience and engagement analytics. - Job Duty 9 -
Work with management and stakeholders to identify requirements and delivery relevant/actionable analysis. - Job Duty 10 -
Perform other duties as assigned.
Required Qualifications
Educational Requirements
Bachelor's Degree or an equivalent combination of education and experience
Required Experience
Six to eight years of job related experience
Preferred Qualifications
Additional Preferred Qualifications
Certificate or professional education in digital marketing. Preferred skills include advanced knowledge of digital marketing and demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions
Preferred Educational Qualifications
Master's Degree in Business Administration
Knowledge, Skills, & Abilities
SKILLS
strong analytical and organizational skills, excellent verbal and written communications skills, objectivity in data analysis, and attention to detail.
Other Information
Salary range: $56,679.00 -$77,086.00
Location: Atlanta, GA
Job grade: A8
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