Marketing and Communication Specialist (Communications Generalist)

educational, healthcare, employment, justice, and community settings. Guided by the philosophy that evidence-based practices are "Essential for autism, beneficial for all," CBSI develops practical tools, professional learning opportunities, implementation supports, and resources that strengthen systems serving individuals with autism spectrum disorder (ASD), neurodevelopmental disabilities, behavioral health needs, and broader communities. Through interdisciplinary collaboration, implementation science, and responsive partnerships, the Center remains agile in addressing emerging community, statewide, national, and international needs while advancing Indiana University's (IU) missions of teaching, research, and service.

Job Summary

The Marketing and Communications Specialist serves as a shared communications resource for the Center for Behavior and Systems Innovation (CBSI) and the Indiana Resource Center for Autism (IRCA), leading strategic marketing, branding, and communications efforts that advance the Centers' education, research, service, and community engagement missions.

Department-Specific Responsibilities

• Works collaboratively with interdisciplinary teams, this position develops compelling multimedia content, manages digital communication platforms, supports dissemination of evidence-based resources, and promotes statewide, national, and international initiatives.
• Translates complex research and implementation efforts into accessible, engaging communications that strengthen stakeholder engagement, expands organizational visibility, and increases the impact of externally funded projects.
• Supports continuous improvement through data-informed marketing strategies, coordinated brand management, and stewardship of communication assets that ensures materials remain current, accessible, and readily available across both Centers.
• Develops and implements integrated marketing and communications strategies that increases awareness, engagement, and participation in the Centers' programs, services, educational offerings, and research initiatives.
• Manages branding, messaging, websites, newsletters, social media, email campaigns, publications, and other communication channels to ensure consistent, accessible, and audience-centered communications.
• Creates compelling written, graphic, photographic, video, and multimedia content that communicates the Centers' impact, evidence-based practices, partnerships, and innovations to audiences across Indiana, the United States, and internationally.
• Monitors communications and marketing analytics to evaluate effectiveness and guides continuous improvement of outreach and engagement strategies.
• Supports communication and marketing efforts for statewide, national, and international initiatives, conferences, trainings, grant-funded projects, and strategic partnerships.
• Collaborates with Indiana University communications offices, community partners, professional organizations, and funding agencies to increase visibility and dissemination of Center activities and resources.
• Translates research, implementation efforts, and program outcomes into accessible communications for educators, families, providers, policymakers, researchers, and community stakeholders.
• Works closely with the Centers' Instructional Designer to ensure marketing, educational, and dissemination materials are aligned, accessible, and effectively communicated across audiences and platforms.
• Partners with operations staff, navigators, project teams, and subject matter experts to coordinate communications supporting programs, events, products, and stakeholder engagement.
• Collaborates with team members to review, catalog, organize, and maintains communication and dissemination assets, supporting an efficient registry and monitoring system that keeps materials current, appropriately formatted, brand compliant, and readily available across both Centers.
• Performs other duties in support of Center priorities, strategic initiatives, and organizational growth.

General Responsibilities

• Independently creates basic communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
• Responds to inquiries and requests and explains policies, procedures, and context of communications.
• Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
• Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
• Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
• Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, journalism, English, public relations, or related field.

Preferred

• Master's degree.
• Coursework in digital marketing, brand strategy, multimedia production, or communications.

WORK EXPERIENCE

Preferred

• Experience in digital marketing, brand strategy, multimedia production, or communications
• Experience developing and implementing strategic marketing and communications plans.
• Experience managing websites, social media platforms, email marketing campaigns, and digital communications.
• Experience creating content for diverse audiences across print, web, video, and social media.
• Experience supporting communications for higher education, healthcare, nonprofit, research, or public service organizations.

SKILLS

Required

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.

Preferred

• Experience collaborating with interdisciplinary teams and managing multiple concurrent projects.
• Experience with event promotion, stakeholder engagement, and community outreach.
• Strong understanding of branding, marketing strategy, and audience engagement.
• Experience with content management systems (CMS), email marketing platforms, and social media management tools.
• Proficiency in Adobe Creative Cloud, Canva, Microsoft Office, and other digital communication platforms.
• Experience with photography, videography, video editing, and multimedia storytelling preferred.
• Knowledge of web accessibility standards and digital content best practices.
• Strong organizational and project management skills with exceptional attention to detail.
• Ability to analyze marketing metrics and use data to inform communication strategies.
• Ability to work independently while collaborating effectively across interdisciplinary teams.
• Think strategically while executing day-to-day communications.
• Demonstrate creativity, innovation, and adaptability.
• Build positive relationships with internal and external stakeholders.
• Maintain professionalism and confidentiality.
• Effectively balance multiple priorities and deadlines.
• Seek opportunities for continuous improvement and professional growth.

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Core

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

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Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

Contact Us

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Telephone: 812-856-1234