Marketing and Digital Content Coordinator

Job Title

Marketing and Digital Content Coordinator

Agency

Texas A&M University - Corpus Christi

Department

Athletics Programs

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC's beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

PURPOSE

At the direction of the Assistant Athletic Director for Marketing and Fan Engagement, this position leads marketing, social media, and the game day production efforts for assigned athletic programs, serving as the primary contact for designated sports and secondary contact for men's and women's basketball while driving initiatives that increase brand awareness, attendance, fan engagement, and revenue. The role oversees comprehensive marketing, advertising, and social promotional planning, including managing social media strategy for the main Athletics social media platforms.

DESCRIPTION

Functional Area 1 Promotional Marketing

Percent Effort: 40%

• Assist the Assistant Athletic Director in the planning and achieving marketing initiatives to increase awareness and attendance, engage students, enhance customer experience, and solidify the department's brand.
• Assist and execute marketing/fan experience plans for Olympic sports and assist with execution and game day duties associated with men's and women's basketball.
• Write game day scripts

Functional Area 2 Social Media Content

Percent Effort: 35%

• Develop and execute programming, digital marketing, and social media strategies for the @go_islanders accounts, including fan storytelling, student-athlete promotion, atmosphere content, and event marketing
• Produce engaging in-venue experiences such as halftime shows, recognitions, sponsor activations, in-game promotions, fan contests, and other entertainment elements.
• Help coordinate events, photoshoots, and promotional activities while supporting marketing initiatives through game and event photography for social media, action shots, and promotional materials, and managing and scheduling content across social media platforms.

Functional Area 3 Campus

Percent Effort: 20%

• Interacts with other University departments to help promote the Athletic Department including Greek Life and student organizations.
• Attend new student orientations, Waves of Welcome and other back to school campus events to promote Islanders Athletics. Collaborate with on-campus student organizations and campus leaders on development and execution of campus marketing initiatives. Assist with other events as needed.

Functional Area 4 Compliance

Percent Effort: 5%

• Maintain compliance with the rules and regulations of the NCAA, A&M System, NCAA, Southland Conference and any other governing body is of paramount importance to the University.
• Perform other duties as assigned.

QUALIFICATIONS

• Bachelor's degree.
• Three (3) years of related experience.
• Additional education may be considered as a substitution for the minimum requirements. Master's degree and one (1) year of related experience
• Intermediate skills in Microsoft Office Suite.
• Experience using Adobe Creative Suite.
• Strong verbal and written communication skills.
• Ability to multitask and work cooperatively with others.
• Must be able to work a flexible schedule including nights, weekends, and some holidays.

PREFERRED QUALIFICATIONS

• Videography experience
• Experience working in a higher education setting.
• Social media experience.