Marketing and Events Coordinator
Job Details
Marketing and Events Coordinator
Job No: 498868
Work Type: Staff Full-Time
Location: Denver, CO
Categories: Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support, Advancement
About the University of Denver
The University of Denver (DU), a private university, is the oldest independent university in the Rocky Mountain region, with approximately 12,900 students in undergraduate and graduate programs. DU is classified as an R1: Doctoral University - very high research activity as a Doctoral/Research University. Financial Times Higher Education, U.S. News, and The Princeton Review have consistently ranked DU among the nation's top 100 universities and among the top three universities in the state of Colorado.
The University of Denver embodies the spirit of exploration and discovery that define our region and our history. With nationally recognized academic programs, a history of widespread influence, a forward-looking vision for a 21st-century education, and a deep commitment to promoting inclusion, we open a world of opportunity to students and empower Pioneers to make a difference around the world.
About DU Advancement
The University of Denver is building an advancement enterprise that mirrors the excellence of our great institution. Advancement efforts at DU have a tremendous impact through our relationships with DU's remarkable students, dedicated donors, inspiring alumni, engaged families, and wonderful friends. DU is committed to building and fostering a culture of deep engagement and philanthropy in support of our institution as we implement the DU IMPACT 2025 vision. The University of Denver and DU Advancement deeply value inclusive excellence, recognizing that its success is dependent on how well it values, engages, and includes the rich diversity of constituents. You can learn more about inclusive excellence at the University of Denver by visiting The Cultural Center's digital home. As a part of that effort, we are continuing to grow a team of collaborative, curious, results-oriented, and mission-driven advancement professionals who value inclusivity and who possess a deep respect for one another and for our shared profession.
About Career and Professional Development
Career and Professional Development (CPD) is a part of the Global Networks team within DU's Advancement office. CPD is one of five offices on campus providing career development services to a diverse community of DU students and alumni. CPD serves all the undergraduate programs, University College, multiple graduate programs, and alumni not served by the other career services offices on campus. We provide a full range of services including one-on-one career advising, class presentations and course integration, programming/events, career fairs, on-campus recruiting, access to thousands of jobs, internships and alumni and employer connections. Career & Professional Development is a very fast-paced, busy office that connects with students, faculty, staff, a wide variety of departments and divisions across campus, employers, families, and the community. CPD is implementing a strategic plan for advancing inclusion that includes six bold goals to achieve by 2025 based on feedback from stakeholders including students, alumni, and employers.
Position Summary
The Marketing and Events Coordinator supports the marketing and communications strategy for CPD utilizing a variety of social, digital, and traditional communications channels including the CPD website. This will include but is not limited to collaborating across CPD teams to coordinate communication with students, alumni, and campus partners, maintaining social media to support the overall communications strategy; and helping to curate content that may be helpful to students and alumni in their job and internship searches. Additionally, the Coordinator will lead and coordinate a variety of campus-wide events
Essential Functions
- The Marketing and Events Coordinator will develop and implement a comprehensive marketing and communication strategy to increase awareness of CPD and engagement with career development activities among students, alumni, and other constituents in support of the University's bold goal of improving student outcomes. Additionally, the coordinator will lead and coordinate several campus-wide events and programs. The coordinator will create promotional and marketing collateral including social media content, digital displays, website and online content management, email templates, newsletters and outreach. The coordinator will liaise with program managers and student employees in CPD to develop and maintain a communications and marketing schedule and workflow that is effective in reaching student and alumni audiences and that leverages the contributions of multiple staff teams.
Marketing & Communications
- Act as a central point of contact and liaison with CPD staff and student employees to establish and maintain a coordinated schedule and workflow for all CPD communications, including reminding contributors of timelines, and gathering and reviewing content.
- Develop a timeline and strategy for promoting and marketing CPD programs and events, including channels to be used for each program (social media, digital screens, newsletters, blog, etc.)
- Plan, develop, update, and maintain website content, including text, images, and multimedia, to support departmental goals, initiatives, and communications priorities using the uConnect web platform.
- Draft/execute/send bi-weekly and monthly newsletters for internal and external stakeholders.
- Develop templates for flyers, digital screens, email newsletters and announcements.
- Review content for consistency with DU branding guidelines.
- Contribute to updating digital screens in common areas.
- Coordinate with all CPD teams to collect content for ongoing projects, and to promote and support CPD events and programs.
- Maintain social media in support of communications priorities.
Event Planning and Coordination
- Lead/co-lead campus-wide programmatic strategy and delivery in alignment with the CPD Strategic Plan, institutional priorities and the 4D Experience. Programs will engage students in developing career competencies, expanding their DU network and encouraging experiential learning participation.
- Serve as the primary point of contact for event logistics, including space reservations, audiovisual needs, catering, accessibility accommodations, and vendor coordination.
- Develop and maintain detailed event timelines, documentation of best practices, and post event follow up processes and evaluation.
- Coordinate speakers, partners, and facilitators by managing invitations, confirmations, event materials, and on site needs.
- Support CPD staff and student employees involved in events by assigning tasks, providing guidance, and ensuring clear communication and accountability.
- Participate in various tabling events around campus to promote CPD to students.
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