Key Information
- Duration: Full-time 36 months
- Start dates & application deadlines:
- Starting January 2027 - Apply before Oct 2026
English Language Requirements
- TOEFL iBT: TOEFL iBT® is accepted by more than 13,000 universities and other institutions in over 160 countries. The test can be taken at a test center or at home. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. Score required: 90.
- PTE Academic: PTE Academic (Pearson Test of English) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. Score required: 69.
- IELTS: The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). Score required: 6.5.
Overview
The Marketing and Strategy Section delivered by Cardiff University undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels.
The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.
Distinctive features
- The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.
Career Prospects
- The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.
Visit the programme website for more information
Programme Structure
Areas of expertise:
- International marketing
- Strategic marketing
- Consumer behaviour analysis (marketing)
- Services marketing
- Strategic management systems.
- Branding
- Consumer behaviour
Admission Requirements
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
- TOEFL iBT: 90
- PTE Academic: 69
- IELTS: 6.5
Other requirements
General requirements
- A specialist Master-level degree in Business, Management, Social Sciences or related subjects, from an internationally renowned University of comparable or higher standing than Cardiff Business School.
- A minimum of 60% grades for a UK master’s degree, or the equivalent grading for international degrees.
- Evidence of previous research training, including attending research-focussed taught modules and submitting a research-based Master dissertation.
- As part of your application process you will have to submit a research proposal demonstrating the intellectual ability to identify viable research questions and a potential to develop a valuable contribution to knowledge in your elected area.
Tuition Fees
Tuition fees are shown in AUD and the most likely applicable fee is shown based on your nationality.
- International (Applies to you - Non-residents): 50,857 AUD / year (≈ 26,700 GBP / year)
- Domestic (Applies to you - Citizens or residents): 9,535 AUD / year (≈ 5,006 GBP / year)
Additional Details
- Part-time tuition fees: £2,503
Living Costs
Cardiff, United Kingdom: 1,196-2,030 AUD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Scholarships
Below you will find PhD's scholarship opportunities for Marketing and Strategy.
- Fulbright-Cardiff University scholarship - Provided by university - Grant: Various benefits - Deadline: 07 Oct 2026 - Merit-based - Cardiff University, Cardiff, United Kingdom
- Cardiff University Marshall Scholarship - Provided by university - Grant: Various benefits - Deadline: Not specified - Merit-based - Cardiff University, Cardiff, United Kingdom
- Fulbright U.S. Student Program - Independent provider - Grant: Various benefits - Deadline: 07 Oct 2026 - U.S. government - Location not available
- ACES Scholarships - Independent provider - Grant: 3500 USD - Deadline: 15 Nov 2026 - ACES Education Fund - Location not available
- ServiceScape Scholarship - Independent provider - Grant: 1000 USD - Deadline: 30 Nov 2026 - ServiceScape - Location not available
- Erasmus+ - Grants for study mobility - Independent provider - Grant: Various benefits - Deadline: Not specified - Merit-based - OeAD, Austria's Agency for Education and Internationalisation - Location not available
- Scholarships for PhD Students - Independent provider - Grant: 19000 GBP - Deadline: Not specified - Merit-based - Junhua Li - Location not available
- Boustany Astronomy PhD Scholarship - Independent provider - Grant: Various benefits - Deadline: 28 Feb 2027 - Merit-based - Boustany Foundation - Location not available
- $1,500 Annual Video Contest Scholarship - Independent provider - Grant: 1000 USD - Deadline: 31 Oct 2026 - Merit-based - IvyPanda - Location not available
- Women Scholarship for International Students - Independent provider - Grant: 5000 USD - Deadline: 28 Aug 2026 - Merit-based - educations.com - Location not available
- Voice Talent Online Scholarship - Independent provider - Grant: 1000 USD - Deadline: 01 Mar 2027 - Voice Talent Online - Location not available
- The PhD Prep Fellowship - Independent provider - Grant: 10000 USD - Deadline: 01 Sep 2026 - Merit-based - Admit Lab - Location not available
- Dream Chaser Scholarship - Independent provider - Grant: 1000 USD - Deadline: 13 Jan 2027 - Merit-based - Salvado Law - Location not available
- Scholarship for students with disabilities - Independent provider - Grant: 3000 USD - Deadline: 31 Dec 2026 - Need-based - Anonymous Hope Fund - Location not available
- Commonwealth Shared Scholarship – University Bids - Independent provider - Grant: 22500 GBP - Deadline: Not specified - UK Foreign, Commonwealth and Development Office (FCDO) - Location not available
- The Annual IELTS from 6 to 9 Scholarship - Independent provider - Grant: 1500 USD - Deadline: Not specified - IELTS from 6 to 9 - Location not available
- Tobacco Harm Reduction Scholarship Programme - Independent provider - Grant: 12000 USD - Deadline: 11 Jan 2027 - The Tobacco Harm Reduction Scholarship Programme - Location not available
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