Marketing and Strategy

Language: English

Credits: 180 ECTS

Delivered: On Campus

Campus Location: Aveiro, Portugal

Disciplines: Marketing, Strategic Management

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Overview

The Marketing and Strategy degree of Universidade de Aveiro is designed to equip candidates with a state-of-the-art overview of recent advances in the fields of Marketing and Strategy. Instruction is provided primarily in English, ensuring accessibility for a wide range of students.

Key facts

The program also offers flexibility, allowing candidates to pursue their studies or research on a part-time or full-time basis.

Due to its international dimension, the program fosters an inclusive environment for the exchange of ideas and worldviews within a cosmopolitan community of culturally diverse students. The Doctoral Program in Marketing and Strategy has contributed to cooperation and knowledge sharing thanks to the diversity of nationalities among its students and the international networks of its faculty. It is important to highlight the spirit of regional cooperation that inspired this project, spearheaded by three of the most recent universities in Portugal – the University of Aveiro, the University of Minho, and the University of Beira Interior – which, nearly two decades ago, joined efforts and ambitions to assert themselves in the national academic landscape through one of the first PhD programs in Marketing and Strategy in the country.

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Programme Structure

Courses included:

• Consumer Behaviour
• Advanced Studies In Strategy
• Advanced Studies in Marketing
• Services Marketing
• Business and Marketing Ethics
• Data Analysis

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Admission requirements

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

The general documentation required in all calls is as follows:

• Identification Document or Citizen Card. Foreign applicants may present another identification document indicating their details, in particular their nationality.
• Qualifications certificate indicating the degree with which you are applying and respective final classification.
• The candidate holding a foreign qualification must fill out the application with an official declaration issued by the Higher Education Institution where they concluded the academic degree (final classification, evaluation scale used).
• Certificate of the courses the candidate has taken, as well as their classification and credits.
• Other documents that the candidate considers relevant to the assessment of their curricular merit.

Fees and funding

Tuition Fees

Tuition fees are shown in AUD and the most likely applicable fee is shown based on your nationality.

International: Non-residents — 4,455 AUD / year (≈ 2,750 EUR / year)

EU/EEA: EU/EEA Nationals — 4,455 AUD / year (≈ 2,750 EUR / year)

Living costs

Aveiro, Portugal: 810-1,458 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.