Marketing Automation & Engagement Specialist

CSUN's Tseng College provides advanced professional education to undergraduate, graduate, international and midcareer students. With more than $34 million in revenue, the College is a leading provider of professional degrees, certificates, and custom-designed programs. Known for its premier support services, the College employs an administrative staff of more than 65 full-time employees and over 25 part-time student administrative support assistants.

The College is nationally recognized for providing programs with formats, delivery modes and locations that address the needs and constraints facing working professionals and their organizations. It works closely with businesses, communities, agencies, and international partners to design and deliver programs that meet unique organizational needs and goals. To learn more about Tseng College go to https://go.csun.edu/aboutCSUN.

CSUN strives to be a destination workplace, where everyone understands that they belong to a community that is vital in advancing student success and providing exemplary service to all stakeholders. We foster an environment of success, both for our students and our employees. We have a relentless passion for celebrating diversity, equity, and inclusion as well as being an employer of choice. You will also have the opportunity to realize your own personal goals and be recognized for the work you do, and enjoy the unique value the CSUN community can offer. If this sounds like you, you've come to the right place. Learn more: https://www.csun.edu/about-csun.

Major Duties

Under general supervision, the Marketing Automation & Engagement Specialist develops and executes multi-channel strategies to engage students, alumni, and partners. Responsibilities include building automated campaigns, integrating CRM tools, optimizing content, supporting social media, and applying data insights to deliver personalized, brand-compliant communications that drive meaningful engagement across the student lifecycle.

• AI-Enabled Tools & Automation Management
• CRM and Martech Integration
• Post-Application & Yield Campaigns
• Email Campaign Execution
• Social Media Strategy and Content Creation
• Performs other duties as assigned.

Qualifications

Equivalent to graduation from an accredited four-year college or university; Bachelor's degree in Marketing, Computer Science, Information or Educational Technologies, Business Analytics, or related fields preferred. An advanced degree in a relevant discipline is highly desirable. Equivalent of four years of full-time experience with marketing/customer relations software, marketing communications, customer relationship management, and/or integrated marketing preferred.

Knowledge, Skills, & Abilities

• AI-Enabled Tools & Automation Proficiency - Ability to deploy and optimize platforms such as Conversica, chatbots, SMS tools, and emerging automation systems to deliver seamless, personalized engagement aligned with student lifecycle goals.
• CRM and Martech Integration - Skilled in collaborating with IT and CRM teams to design automated workflows, including drip campaigns, lead scoring, segmentation, and content personalization that enhance conversions and student experiences.
• Campaign Development & Execution - Demonstrated expertise in creating and managing post-application and yield workflows, contracted program engagement, alumni communications, and dynamic email campaigns with attention to creative design, timing, testing, and reporting.
• Data-Driven Strategy & Optimization - Strong analytical skills to track campaign performance, prepare segmentation models, and leverage Customer Data Platforms (CDPs) to inform strategies, improve targeting, and optimize communications across channels.
• Content Creation & Social Media Engagement - Ability to support social media strategy through content development, campaign integration, and collaborative brainstorming to ensure brand-consistent communications across platforms such as Facebook, Twitter, LinkedIn, and Instagram.

Pay, Benefits, & Work Schedule

The university offers an excellent benefits package, including but not limited to: medical, dental, vision, retirement & savings, tuition waiver, and more. Classification: Public Affairs/Communications Specialist / 0800 / 3. The anticipated HIRING RANGE: $4842 - $7164 per month, dependent upon qualifications and experience. The salary range for this classification is: $4842 - $8759 per month. HOURS: Full Time; 40 hours per week; Monday through Friday; may include evenings and weekends. This is a Regular position with a one-year probationary period. The position is currently hybrid (3 days in office, 2 days remote); however, this is subject to change based on student and/or operational needs.