Marketing Automation & Quality Technologist

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 307 Pay Range: $68,300.00 - $102,500.00

Job Description

The Marketing Automation & Quality Technologist supports all aspects of Marketing Automation and Quality Assurance. This role is responsible for optimizing marketing automation technologies and campaigns to enable communication with students throughout their lifecycle. The position ensures the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows, identifying and resolving errors while verifying audience segmentation to ensure communications reach the intended audiences.

This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah.

Quality Assurance

Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including:

• Audience segmentation
• Smart lists
• Links and link tracking
• Content optimization
• Alignment with ticket requests

• Test and optimize campaigns on an ongoing basis.
• Analyze audiences to identify optimization opportunities.
• Partner closely with Email and Engagement teams to support technical needs.
• Provide regular, detailed reporting to Email and Engagement teams.
• Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.

Marketing Automation

• Support day-to-day operations of the Lifecycle Team.
• Manage data collection, standardization, and normalization.
• Assist with administration of Marketo and related business applications, including:
  • RingLead
  • Twilio
  • Conversica
• Help define, implement, and maintain marketing automation best practices, including:
  • Data quality and hygiene
  • List management
  • Content optimization
  • General troubleshooting
• Research new technologies, software, and plugins to enhance Lifecycle capabilities.
• Collaborate with cross-functional teams to gather research and implement new processes.
• Execute marketing campaigns and best practices within Marketo, including:
  • Lead scoring
  • Profiling and segmentation
  • System integration
  • Data hygiene
  • Optimization
  • Troubleshooting
  • Reporting
• Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
• Design and optimize integrations between marketing technology platforms and CRM systems.
• Build, optimize, and maintain marketing automation operations, including:
  • Programs
  • Behavior-based campaigns
  • Lead scoring
  • Email templates
  • Forms
  • Customer segmentation
• Develop and maintain KPI, campaign, and performance reporting.
• Conduct A/B testing to improve customer experiences and conversion rates.
• Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management.
• Develop and deploy behavior- and event-triggered email communications utilizing dynamic content.
• Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results.
• Create and optimize marketing campaigns across multiple channels, including:
  • Email
  • Browser notifications
  • SMS
  • Other emerging channels
• Experiment with new technologies and leverage personalization to create meaningful customer journeys.
• Escalate critical issues appropriately and promptly.
• Attend vendor meetings, as needed.

Qualifications

Knowledge, Skills, and Abilities

• Process-driven and efficiency-oriented with the ability to optimize systems and workflows.
• Marketo Certified Expert.
• Thorough understanding of:
  • Customer journeys
  • Marketing funnels
  • Flywheel methodologies
  • Lead scoring
  • Marketing automation strategies
• Proficiency with Salesforce CRM.
• Strong analytical mindset.
• Excellent verbal, written, design, and presentation communication skills.
• Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
• Ability to identify underlying business needs and deliver effective solutions within short timelines.
• Familiarity with digital marketing platforms and concepts.
• Knowledge of integrated marketing communications.
• Knowledge of educational marketing.
• Self-motivated and highly organized.
• Detail-oriented and results-focused with strong follow-through skills.
• Strong project management and project planning capabilities.
• Ability to identify data-driven opportunities.
• Experience troubleshooting and resolving complex data issues.
• Strong functional and technical documentation skills.
• Experience managing large-scale marketing databases and supporting initiatives focused on:
  • Database quality
  • Compliance
  • Governance
• Proficiency with Microsoft Office applications, including:
  • Excel
  • Outlook
  • Word

Education

Bachelor's degree, preferably in:

• Marketing
• Communications
• Information Technology
• Related field

Experience

• 2+ years of Salesforce experience.
• Minimum of 2 years of demonstrated experience administering Marketo.
• Minimum of 2 years of demonstrated experience in marketing operations, including:
  • Marketing automation
  • CRM management
  • Metrics and reporting
• Experience in a B2B, fintech, or fast-paced technology environment preferred.
• Experience with:
  • Workfront
  • Jira
  • Wiki platforms
  • Salesforce
  • Tableau

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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